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Jeff Siegel

Jeff Siegel
Jeff Siegel joined Rovi Corporation in October of 2010 as senior vice president, Worldwide Advertising, bringing almost 20 years of experience at all levels of advertising sales and strong relationships with agencies, publishers, networks, leagues, vendors and distributors. His experience includes managing global sales teams, and developing and marketing world-class brands and assets on diverse platforms including cable networks, internet, mobile, VOD and iTV. Jeff also has expertise in business development, operations and distribution. Prior to Rovi, Jeff was at Ensequence – The Interactive Video Company, where he built out the programmer, distributor and advertising sales efforts and executed multiple business development opportunities to grow revenue and market share. Previous to this, Jeff was senior vice president, Advanced Media Sales and Marketing at ESPN where he led the sales, marketing and development of advanced media platforms including internet, interactive television, addressable advertising, video on demand and mobile. Jeff spent a total of 13 years at ESPN, leading teams in both the Affiliate Sales and Advertising Sales organizations, where he was responsible for driving new business and advanced media sales and marketing efforts. In these roles, Jeff created industry-leading advanced media sponsorship programs, improved operating efficiencies, managed senior-level relationships and oversaw the creation and implementation of trade advertising. Prior to his roles at ESPN, Jeff served four years as director of sales marketing at CBS affiliates in Cleveland and Orlando. Jeff is a frequent speaker at advertising industry events and is an active member of multiple advisory boards in the industry. He graduated with a bachelor of science in Business Administration from John Carroll University in Cleveland, OH.

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By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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