With nearly 20 years of experience in the internet and mobile spaces, Jeff Sass is the CMO of .CLUB Domains, LLC, operator of the new top-level domain .CLUB, which is ideal for clubs, associations, teams, loyalty programs, fan clubs, and anyone with a passion interested in a memorable, descriptive domain name. As a self-proclaimed gadget geek, early adopter, and experienced entertainment and technology executive, Jeff writes about marketing, domains, mobile, social, startups, and digital media/content creation. Jeff is an avid social media enthusiast who podcasts and writes for several blogs. Jeff serves on the board of The Domain Name Association (TheDNA.org).
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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