Jeff MacGurn is senior manager of search at Covario, managing Covario’s SEO team providing strategic services for Covario’s Clients which include more than sixty Fortune 500 companies and Internet 100 companies. Jeff began working in SEO in 2000 in the Financial industry and also brings more than a decade of Software Development and Web Development experience to Covario. Jeff has worked on web programming and development for companies such as NBC, UFC, and the NBA. As a member of Covario’s SEO team, Jeff has worked with a variety of Fortune 500 companies managing online marketing programs such as Wells Fargo, Sony, Samsung, T-Mobile and Research in Motion.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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