Jeff Hasen is CMO of Hipcricket. At Hipcricket, he conceived and led the execution of an accelerated rebranding effort in advance of the mobile marketing software and services company being named “the early leader in the mobile marketing space in the U.S.” by Frost and Sullivan. Hipcricket also won consecutive annual pioneer awards from CTIA and was named as a finalist in three 2010 MOBI Awards categories.
Jeff co-created the certification program for the Mobile Marketing Association. He is one of only two individuals certified by the MMA to train professionals and students on mobile marketing definitions, techniques and benefits.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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