Jeff Bander is the President of Sticky, the only company that provides a platform to ensure that display ads get seen. Sticky’s disruptive technology provides brand advertisers with objective data to improve their digital performance, and can be used in conjunction with all partners in the digital ecosystem to increase ROI. Jeff, who was recently recognized with the ARF Great Mind Award, has over 20 years of experience helping companies solve their biggest problems how to increase market share and ROI. Sticky has offices in New York, San Francisco, London, Stockholm and Shanghai.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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