Jean-Eric Penicaud

Featured Author

: Jean-Eric (JE) is COO of DirectoryM, one of the Web’s fastest growing local ad networks. He brings a decade of experience building business community and advertising networks while developing innovative products and services to support them. Prior to DirectoryM he was a management consultant at Andersen Consulting, and sales director at Shared Insights.

Jean-Eric Penicaud

Hyper-Local On The Home Page

Written on: March 3rd 2008
Author: | Jean-Eric Penicaud

Local advertising and local publishing alike have been handcuffed by an outdated business model that hasn’t changed much in the past decade. With print circulations plummeting while online spending continues to rise, advertisers have found the online medium far more cost effective than traditional local media options. In fact, Borrell [...] More...

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Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...