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Jean-Eric (JE) is COO of DirectoryM, one of the Web’s fastest growing local ad networks. He brings a decade of experience building business community and advertising networks while developing innovative products and services to support them. Prior to DirectoryM he was a management consultant at Andersen Consulting, and sales director at Shared Insights.

More articles by Jean-Eric Penicaud


Jean-Eric Penicaud



Small Business Survival: Geographical Targeting, Audience & Intent

Written on
December 4th 2008
Author
  |   Jean-Eric Penicaud

ADOTAS EXCLUSIVE — If you’re a small business owner or employee, you may feel like one of the brave few fighting for survival amongst a sea of expansive corporations, companies who have the resources to stay afloat in a recession without making major sacrifices. While the pressures on small businesses are [...] More...

Hyper-Local On The Home Page

Written on
March 3rd 2008
Author
  |   Jean-Eric Penicaud

Local advertising and local publishing alike have been handcuffed by an outdated business model that hasn’t changed much in the past decade. With print circulations plummeting while online spending continues to rise, advertisers have found the online medium far more cost effective than traditional local media options. In fact, Borrell [...] More...




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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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