Jay Goss

Featured Author

: Jay Goss is the Chief Operating Officer of Numedeon, Inc., a media company that specializes in the design and implementation of virtual worlds, including Whyville, a popular site for children and young teens. Jay previously launched businesses for ExecuSurv, Reed Elsevier, ClickOfTime Technologies / SBC and Disney. He has consulted for Accenture, BASF, TaylorMade-adidas Golf, Great Western Forum, and McDermott, Will & Emery.

Fulfilling the Promise Made by the Internet

Written on: December 13th 2006
Author: | Jay Goss

Nearly all media supported by advertising has typically been characterized by limited supply. One can only cram so many ads into the television program, magazine, newspaper or radio program. In fact, this is true for “ordinary” websites too. Right about now, many of the most popular websites [...] More...

From CPM to CPM(2): Moving Beyond the First Impression into a Second Life

Written on: October 27th 2006
Author: | Jay Goss

For most of its existence, advertising has been priced around the notion of X dollars per 1,000 impressions (CPM). Considering the relative consistency of the media landscape over the past 100 years (or so), this has worked well and generally been appropriate. We adjust up/down based on the [...] More...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...