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More articles by Jay Goss
- Fulfilling the Promise Made by the Internet December 13th 2006
- From CPM to CPM(2): Moving Beyond the First Impression into a Second Life October 27th 2006
Jay Goss
Fulfilling the Promise Made by the Internet
Nearly all media supported by advertising has typically been characterized by limited supply. One can only cram so many ads into the television program, magazine, newspaper or radio program. In fact, this is true for “ordinary” websites too. Right about now, many of the most popular websites [...] More...
From CPM to CPM(2): Moving Beyond the First Impression into a Second Life
For most of its existence, advertising has been priced around the notion of X dollars per 1,000 impressions (CPM). Considering the relative consistency of the media landscape over the past 100 years (or so), this has worked well and generally been appropriate. We adjust up/down based on the [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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