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Jay Friedman is the COO of Goodway Group, an 80-year old marketing services company that owns and operates three ad networks, Beep! Automotive, Sway Political and IvyPixel. He is also the author of 30 Days to Digital Media Expertise, the ultimate pocket guide to becoming a digital media expert in 30-days.

As a dynamic and engaging professional speaker, Friedman has spoken to audiences at JD Power, iMedia, AAPC, George Washington University, Digital Media Wire, and the Interactive Media Conference.

Friedman joined Goodway by creating and launching Goodway 2.0 in 2006 to provide online and emerging media services primarily to agencies representing the political, automotive, restaurant, and homebuilder markets. Since its inception, Goodway 2.0 has become a sought-after digital media expert by agencies representing presidential and senatorial candidates, advocacy groups and automotive associations within nearly all of t world’s largest auto manufacturers. Goodway 2.0 was integrated into Goodway Group in 2007, where Friedman subsequently created and launched its ad networks to round out its digital services offerings.

Prior to launching Goodway 2.0, Friedman was with Young & Rubicam, a top ten global marketing firm. At Y&R, Friedman managed the day-to-day operations of the $20MM Dallas, TX, field office, during which time the Dallas office achieved and maintained the highest client-driven ratings of any field office within the system. Additionally while at Y&R, Friedman was responsible for the successful national effort to consolidate regional direct-to-consumer marketing programs to reduce time to market and cost per program while retaining full creative flexibility to meet individual marketing objectives. Friedman also began his career at Y&R.

Friedman is a graduate of the University of Wisconsin with degrees in Journalism and Spanish. He lives with his wife and two children in Plano, TX.

More articles by Jay Friedman

Jay Friedman



Determing the Right Level of Online GRPs

Written on
October 14th 2010
Author
  |   Jay Friedman

ADOTAS – As Goodway Group rolled out our online GRP (gross rating point) tool, the first nine out of 10 questions we received centered around understanding what the right level of GRPs actually is for online. As with almost everything else related to online, rather than citing theory, there is [...] More...

IOs Are Eternal

Written on
August 27th 2010
Author
  |   Jay Friedman

ADOTAS – I had the good fortune last week of sitting through one of the better panels I’ve heard in a long time at the IAB day at Connected Marketing Week in San Francisco. The CEOs/presidents/managing directors from Turn, DataXu, The Trading Desk, Triggit, and AppNexus took the stage [...] More...

Proposing a Verification Bill of Rights

Written on
August 19th 2010
Author
  |   Jay Friedman

ADOTAS – When there was just a network or two and those networks had 50-100 sites in their site list, it was easy to police and make sure ads didn’t run where they weren’t supposed to. Now with 50 or more third-party networks, some claiming 20,000 sites (really?), it’s not [...] More...



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