Jason Jaynes oversees Marketing, Product Management and Product Strategy at Demand Media. Jason and his team are responsible for all aspects of Pluck's marketing and product lifecycle in the U.S. and Europe. His team interacts daily with prospects and customers to manage the Pluck product lifecycle, to understand overall market needs, and to define and create the next generation of Pluck product features. Prior to Pluck, Jason was the Director of Product Management at Credant Technologies, where he oversaw the definition, development, launch, and management of an Enterprise Mobile Security product. Previous experience includes sales and development positions at Entrust, enCommerce, and Accenture. During his tenure at enCommerce and Accenture he worked for numerous clients to architect and build Enterprise Web applications. Jason holds an MBA degree from the McCombs School of Business at the University of Texas and a B.S. in Computer Science from Texas A&M University. Jason loves to spend his free time with his wife and three kids in Austin and the surrounding hill country. Follow Jason's twitter stream at here.
By Ethan Settel, Sales Lead at Data Plus Math
One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...
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