James Lamberti brings more than 19 years of experience to AdTruth, 41st Parameter’s digital media division that is applying proven device recognition technology for marketers and advertisers to recognize and reach audiences. He is well versed in all aspects of marketing and has extensive executive management experience gained at a number of successful ventures.
Prior to 41st Parameter, James served as vice president of global marketing at InMobi – the largest and fastest growing independent mobile ad network. This experience provided him with unique insights into the evolving mobile ecosystem. While at InMobi, James led demand generation efforts that produced measurable success. In addition, he was responsible for establishing the company as a global marketing presence in the mobile ad space.
Prior to InMobi, James’ positions included senior vice president at comScore – one of the global leaders in understanding web usage – where he focused on analytics, tracking and privacy. He also has strong experience in consumer packaged goods due to his time as an executive with The Clorox Company.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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