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More articles by Jaime Gottlieb
- Fallon Helps Brawny Wipe Your Hubby’s Slate Clean June 16th 2006
- ADOTAS Conversations: Dana Jones, Founder & President, Ultramercial June 11th 2006
- ADOTAS Conversations: Jon Waterman, CEO, Findology Interactive Media June 9th 2006
- Skin it to Win It: Why Skinning Sets the Stage for Web Page Takeovers June 1st 2006
- Take a Stand Online with Hybrid Studio’s X-MEN Campaign May 26th 2006
Jaime Gottlieb
The New Media Blend: Working Interactive Media into the Traditional Mix
In an era in which the meaning of “traditional advertiser” continues to erode, and interactive options emerge in the blink of an eye, we in the interactive world know that advertisers must be forward thinking just to keep up. And while most have indeed already begun to drop pennies into [...] More...
Subaru Drives Traffic with its First Ever Microsite
This past Friday the 13th (an inauspicious day if ever there was one), Subaru UK Ltd. launched its first ever microsite—timed to coincide with the unveiling of the brand’s 2006 Impreza model at last weekend’s Autosport International Show in Birmingham, England. The microsite – which is part of a larger campaign [...] More...
PlayStation Causes Boy to Twitch
It’s official, people. The PlayStation is bad for your well-being. It was hard to mask a sinister laugh after reading this headline: Doctor Bans Boy From PlayStation To Stop Head Twitching. Fortunately for the Wicked Witch in all of us—but unfortunately for one little boy—this story isn’t from the Enquirer. According to [...] More...
CafePress.com Launches Site for Valentine’s Day Lovers and Haters
February is on its way–the time when Ferrero Rocher chocolates start their ascent to the top of sales charts and pink teddy bears embroidered with the words “I Luv You” fill Duane Reade shelves near and far. Of course, not everyone likes the holiday. The Valentine’s Day Scrooges of the world [...] More...
Study All, Serve All: A Conversation with Brad Brinegar, CEO, McKinney
ADOTAS sits down with Brad Brinegar, CEO of McKinney to talk about how anthropology effects advertising. Think a degree in business is the fastest way to the top of the corporate ladder in the ad world? Think again. If you’re looking for an example of how eschewing the beaten path [...] More...
AOL and Intel Cross-Marketing Bonanza: Campaign Analysis
If you visited the AOL.com home page last Thursday, you were probably just as surprised as everyone else was to find that a rock band had taken over the entire page. But this was nowhere near your typical page takeover…what AOL had going on that day was different: it was [...] More...
MySpace Censorship?
According to the UK’s Independent, it appears that MySpacers near and far are beginning to see glitches appearing in their favorite social networking site. Ask some users and they’ll tell you that the News Corp-owned site recently has been guilty of not only censoring postings but blocking access to MySpace [...] More...
Yahoo Goes TV
Yahoo, always thinking ahead, announced Friday a brand new product to bring the internet and TV together. The company revealed plans to launch Yahoo! Go TV, which will work with PC-connected television screens to allow users to view content. Basically, with this new program, users can bring all of their content [...] More...
Walmart Offends With DVD Recommendations
Just when you think it’s safe to shop online for your favorite DVD, something offensive happens. The Associated Press repoted on Friday that Walmart.com has shut down its system that provides movie recommendations for usersof its shopping Web site. This tool, which is meant to help consumers find similar films to [...] More...
The In-House Solution: Why Keeping Media Strategists Bundled is Better for Business
In the past decade, the term “outsourcing” has gained enormous currency—a fact that is due as much to the growth of the digital marketplace as to anything else. It’s a phrase that’s become synonymous with employing workers in foreign countries at great savings to businesses here at home; for most [...] More...
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- Sense Networks Releases New Predictive Mobile Ad Targeting Services May 23rd 2012 ADOTAS – Mobile location data/services provider Sense Networks announced today a [...] more »
- Marketo Takes Marketing Automation to Social Media May 23rd 2012 ADOTAS – At a point when Facebook’s flop of an [...] more »
- Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof May 23rd 2012 ADOTAS – Today, video advertising platform and marketplace provider Adap.tv unveiled its [...] more »
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Marketing Communications Manager, Senior-IEB-TV &
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