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More articles by Jaime Gottlieb
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Jaime Gottlieb
Canvassing Virtual Tradeshows: The Praise, Criticism and Hurdles Facing the Web Meet-and-Greet
The Internet is both a place that connects people and stands between them. While your MySpace account may have brought you back in touch with those random high school and college pals that you somehow lost touch with all these years later, you’re really the same distance away from them [...] More...
Jon Raj Takes Visa Everywhere it Needs to Be
With a poli-sci college major and a middle school teaching background in tow, Jon Raj would seem the unlikeliest of candidates for a leadership role in advertising and emerging media — especially for one the most globally recognizable brands with annual worldwide sales of $3.4 trillion. But it’s just this kind [...] More...
New Media Maze Creates the Ugliest Viral on the Web
Want to see the ugliest viral on the web? Even better, what to turn your best pal into a hideous beast and then pass their picture around to your friends? Helping to make this beautiful concept an ugly reality Universal Pictures has teamed up with the UK’s leading digital communications [...] More...
Avenue A | Razorfish Makes Every Drop of Coke Count
Growing up, one of the biggest points your mother ever stressed was to stay away from sweets because they rot your teeth. Anything from candy corns at Halloween to a Big Gulp of soda from 7-Eleven were pretty much out of the question or were only allowed as a special [...] More...
CareerBuilder and Oddcast Monkey Around Virally
If you were anywhere near a television during last year’s Super Bowl, there’s no doubt you would’ve caught a glimpse of one of CareerBuilder.com’s havoc-wreaking office monkeys. In fact, you probably noticed an odd familiarity to your own workplace colleagues and, no doubt, your boss. Well, according to a recent [...] More...
AOL Enters the High-Speed Race
Following AOL’s announcement late last week regarding its latest push to provide its “AOL High Speed” broadband network coast-to-coast, the company has also launched an aggressive marketing strategy to catch up with the fast-paced internet world they’ve since been lagging behind in. The partnership with leading providers including BellSouth, Time [...] More...
Carisa Bianchi Keeps on Going and Going
ADOTAS talks to renowned advertising workhorse Carisa Bianchi, President of TBWA/Chiat/Day-Los Angeles. Carisa enlightens us on her extensive, hallowed background, including her work on the legendary “Energizer Bunny” campaign. For someone with the kind of clout that TBWA\Chiat\Day-Los Angeles President Carisa Bianchi has, it’s refreshing to hear that even she couldn’t [...] More...
A Hard Pill to Swallow
Just as there are challenges facing all sectors of online marketers and advertisers, online pharmaceutical companies have their own roadblocks to combat. Whether if it’s simply issues with creative restrictions or an organization who is protesting to rid the U.S. of direct-to-consumer (DTC) advertising, online pharmaceutical marketers have to find [...] More...
Crest Rolls Out Age-Defying Campaign
Aren’t you glad teeth whitening has replaced the wooden chompers of Washington and the golden bling of Master P? If nothing else, pearly whites certainly shed some years from our face. This is exactly the inspiration that Procter & Gamble’s Crest is drawing from in their latest ad campaign for [...] More...
Part Mom, Part Crusader: AKQA’s Kate Everett-Thorp
Typically, when executives say they come to advertising with a “well-rounded” personal history, it more than likely means they’ve spent time working in another field…at least once. That’s certainly true for Kate Everett-Thorp, who started her career on Capitol Hill and is now president of interactive advertising for the renowned agency [...] More...
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