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Featured Author

Jaime Gottlieb
Associate Editor
A south Florida native, Gottlieb is a Creative Writing graduate from Florida State University and was a freelance Arts and Entertainment feature writer before joining ADOTAS in 2004.

More articles by Jaime Gottlieb


Jaime Gottlieb



Byte and Fabio Turn Up the Heat in the Kitchen of Love

Written on
April 7th 2006
Author
  |   Jaime Gottlieb

When you think of butter, what comes to mind? An unnatural yellowish stick wrapped in wax paper, an Amish woman in a white bonnet churning away, or Fabio? In the case of I Can’t Believe It’s Not Butter (ICBINB), consumers will undoubtedly visualize the latter. After all, what could be [...] More...

The Discovery Channel, Fuel Industries Play the ‘Do it Yourself’ Game

Written on
April 3rd 2006
Author
  |   Jaime Gottlieb

Do-it-Yourself home repairs have a pretty low success rate unless you actually know what you’re doing, really know. And just like a familiar TV Dad like Tim “The Toolman” Taylor would grunt following any repair gone wrong, he’s not alone in thinking he really knows what he’s doing with the [...] More...

ADOTAS Conversations: A Tell-All on Click-to-Call with eStara’s John Federman

Written on
March 30th 2006
Author
  |   Jaime Gottlieb

As part of ADOTAS’ continuing efforts to get you closer to our industry’s heavyweights, this week we sat down with John Federman, CEO of click-to-call and call tracking solutions company eStara. John gives us the inside scoop about this growing technology, what he’s learned since his former post as CEO [...] More...

Never Say Never: Mercury Follows the Lucky Ones with Lovely Campaign

Written on
March 28th 2006
Author
  |   Jaime Gottlieb

It’s safe to say that the Lincoln Mercury brand never used to be so neatly tied with the younger generation. Models like the Mercury Marquis were more than likely to be found primarily in Florida condominium neighborhoods like Seinfeld’s parent’s Del Boca Vista. But ever since 2004, Ford decided that [...] More...

An Eye for Style: Ashley J. Heather Dresses Up the Web in Celebrity Fashion

Written on
March 21st 2006
Author
  |   Jaime Gottlieb

In a day and age where patience is hardly a virtue and more and more people are adhering to Veruca Salt’s “I want an oompa loompa now” way of life, a company that has one too many steps in the purchase process can’t last. Fortunately, instant gratification is something NY-based [...] More...

FHM Undresses Sexy Viral Campaign with Charlotte Marshall

Written on
March 17th 2006
Author
  |   Jaime Gottlieb

What’s the one (or two things) missing from our beloved Subservient Chicken? A hint: it’s something uber-hot British model Charlotte Marshall (pictured) could tell you a thing or two about. In classic chicken fashion, FHM, with the help of both UK-based digital communications agency Outside Line and New Media Maze, [...] More...

Warner Bros. Maps ’16 Blocks’ and Beyond with Google

Written on
March 3rd 2006
Author
  |   Jaime Gottlieb

Ever since Google released their mapping codes to the masses, we’ve seen the gamut of mash-ups. Everything from UFO sightings to housing classifieds as ADOTAS has previously noted are popping up faster than Starbucks in New York City. Following the recent HBO online campaign launch for the Sopranos using Google [...] More...

AOL and Dove Give “Chief Everything Officers” a Calm Night’s Rest

Written on
March 2nd 2006
Author
  |   Jaime Gottlieb

Being a mother or father, a wife or husband and a career person are juggling acts that more and more people are taking on whole-heartedly nowadays. This “second shift,” as some call it, strays miles away from the days when becoming just a housewife was every girl’s life goal and [...] More...

Smashing Ideas Rolls Out Peachy Campaign for the Princess

Written on
February 28th 2006
Author
  |   Jaime Gottlieb

Growing up as an 80′s child, there were a few things that were engrained in us since those golden hair days began: the Care Bear stare could save the day from “bad guy” total world domination, G.I. Joe would forever be the American hero and Mario always, always saved the [...] More...

GE Puts Healthcare First

Written on
February 20th 2006
Author
  |   Jaime Gottlieb

Following the company’s recent commitment to making the world a more eco-friendly place with its Ecomagination campaign, General Electric, a diversified technology, media and financial services company last week launched a new initiative to protect the people who live in it. GE’s latest campaign, coined Healthcare Re-imagined, as the company [...] More...


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