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More articles by Jaime Gottlieb
- Fallon Helps Brawny Wipe Your Hubby’s Slate Clean June 16th 2006
- ADOTAS Conversations: Dana Jones, Founder & President, Ultramercial June 11th 2006
- ADOTAS Conversations: Jon Waterman, CEO, Findology Interactive Media June 9th 2006
- Skin it to Win It: Why Skinning Sets the Stage for Web Page Takeovers June 1st 2006
- Take a Stand Online with Hybrid Studio’s X-MEN Campaign May 26th 2006
Jaime Gottlieb
Byte and Fabio Turn Up the Heat in the Kitchen of Love
When you think of butter, what comes to mind? An unnatural yellowish stick wrapped in wax paper, an Amish woman in a white bonnet churning away, or Fabio? In the case of I Can’t Believe It’s Not Butter (ICBINB), consumers will undoubtedly visualize the latter. After all, what could be [...] More...
The Discovery Channel, Fuel Industries Play the ‘Do it Yourself’ Game
Do-it-Yourself home repairs have a pretty low success rate unless you actually know what you’re doing, really know. And just like a familiar TV Dad like Tim “The Toolman” Taylor would grunt following any repair gone wrong, he’s not alone in thinking he really knows what he’s doing with the [...] More...
ADOTAS Conversations: A Tell-All on Click-to-Call with eStara’s John Federman
As part of ADOTAS’ continuing efforts to get you closer to our industry’s heavyweights, this week we sat down with John Federman, CEO of click-to-call and call tracking solutions company eStara. John gives us the inside scoop about this growing technology, what he’s learned since his former post as CEO [...] More...
Never Say Never: Mercury Follows the Lucky Ones with Lovely Campaign
It’s safe to say that the Lincoln Mercury brand never used to be so neatly tied with the younger generation. Models like the Mercury Marquis were more than likely to be found primarily in Florida condominium neighborhoods like Seinfeld’s parent’s Del Boca Vista. But ever since 2004, Ford decided that [...] More...
An Eye for Style: Ashley J. Heather Dresses Up the Web in Celebrity Fashion
In a day and age where patience is hardly a virtue and more and more people are adhering to Veruca Salt’s “I want an oompa loompa now” way of life, a company that has one too many steps in the purchase process can’t last. Fortunately, instant gratification is something NY-based [...] More...
FHM Undresses Sexy Viral Campaign with Charlotte Marshall
What’s the one (or two things) missing from our beloved Subservient Chicken? A hint: it’s something uber-hot British model Charlotte Marshall (pictured) could tell you a thing or two about. In classic chicken fashion, FHM, with the help of both UK-based digital communications agency Outside Line and New Media Maze, [...] More...
Warner Bros. Maps ’16 Blocks’ and Beyond with Google
Ever since Google released their mapping codes to the masses, we’ve seen the gamut of mash-ups. Everything from UFO sightings to housing classifieds as ADOTAS has previously noted are popping up faster than Starbucks in New York City. Following the recent HBO online campaign launch for the Sopranos using Google [...] More...
AOL and Dove Give “Chief Everything Officers” a Calm Night’s Rest
Being a mother or father, a wife or husband and a career person are juggling acts that more and more people are taking on whole-heartedly nowadays. This “second shift,” as some call it, strays miles away from the days when becoming just a housewife was every girl’s life goal and [...] More...
Smashing Ideas Rolls Out Peachy Campaign for the Princess
Growing up as an 80′s child, there were a few things that were engrained in us since those golden hair days began: the Care Bear stare could save the day from “bad guy” total world domination, G.I. Joe would forever be the American hero and Mario always, always saved the [...] More...
GE Puts Healthcare First
Following the company’s recent commitment to making the world a more eco-friendly place with its Ecomagination campaign, General Electric, a diversified technology, media and financial services company last week launched a new initiative to protect the people who live in it. GE’s latest campaign, coined Healthcare Re-imagined, as the company [...] More...
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- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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