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More articles by Jaime Gottlieb
- Fallon Helps Brawny Wipe Your Hubby’s Slate Clean June 16th 2006
- ADOTAS Conversations: Dana Jones, Founder & President, Ultramercial June 11th 2006
- ADOTAS Conversations: Jon Waterman, CEO, Findology Interactive Media June 9th 2006
- Skin it to Win It: Why Skinning Sets the Stage for Web Page Takeovers June 1st 2006
- Take a Stand Online with Hybrid Studio’s X-MEN Campaign May 26th 2006
Jaime Gottlieb
Fallon Helps Brawny Wipe Your Hubby’s Slate Clean
Nothing says manly like, um, paper towels. At least that’s what Brawny will have you think this week with the launch of their recent online campaign, the Brawny Academy. This series of webisodes and the microsite, which Fallon created and launched the first mobisode Monday, features 8 men who are [...] More...
ADOTAS Conversations: Dana Jones, Founder & President, Ultramercial
Who would ever think that an 80’s disk jockey would come to be known as the inventor of the Site/Day Pass model for online publishers? Saving Salon.com out of near death, Dana Jones, president of Ultramercial has spent the last few years competing with the pre-roll, battling video ad misconceptions, [...] More...
ADOTAS Conversations: Jon Waterman, CEO, Findology Interactive Media
With all the consistent growth over the last couple of years in the contextual and search industries, it only seems fitting we’d tap one of the underdogs in the space for a chat. Jon Waterman, president and CEO of Findology Interactive Media, brings his experience as both the CEO of [...] More...
Skin it to Win It: Why Skinning Sets the Stage for Web Page Takeovers
Page takeovers are arguably one of the most eye-catching ads a consumer will see upon opening a Web page. The homepages of online big guns like AOL and Yahoo have in more recent years added this advertising format to their media kits, bringing the first attention to the latest online [...] More...
Take a Stand Online with Hybrid Studio’s X-MEN Campaign
If you grew up ever wanting to be Storm or Wolverine like I did, you’ve probably been tapping your foot impatiently waiting for today’s release of the latest X-MEN flick, “The Last Stand.” For those of us who are in the know, the good news is you’ve had plenty of [...] More...
UpSNAP’s Tony Philip: ‘Free’ Has a Nice Ring to it
Just because the industry is all abuzz about mobile video and rich media, doesn’t mean for a second we should forget to put the phone back up to our ears and listen. At least that’s the argument Tony Philip, CEO of mobile search and live entertainment company UpSnap would like [...] More...
Lip Sync Your Little Heart Out with Cingular Promotion
Following the success of last year’s Cingular/iTunes campaign MakeMeDance.com, New York-based digital agency Atmosphere BBDO has launched its latest interactive campaign for the wireless provider that’s got us singing all about it. This latest campaign, Lip Sync Battle, isn’t a nod to Milli Vanilli, but a grassroots viral effort that encourages [...] More...
London’s Calling for Better SEM: Greenlight CEO Warren Cowan Brings English Class to Search
Just because the U.S. has been at the forefront of search marketing and technologies, doesn’t mean our friends across the pond have been sitting on their hands. Not by a long shot. With over 7 years of search experience and a resume that includes such names as Espotting Media, Warren [...] More...
Elizabeth Arden, ipsh! Fantasize about Brit and K-Fed
If you’re the kind of person who would run out and buy the new Britney Spears fragrance Fantasy, without blinking an eye, do we have a campaign for you. Taking Goodby Silverstein Partners’ FantasyBritneySpears.com online campaign globally and into the mobile marketplace, Omnicom’s mobile marketing firm, ipsh!, worked with GSP [...] More...
Sixty Years On, Vespa’s Still Revving Up Our Engines
When you read “Still Sexy at Sixty”, a few things come to mind: Bea Arthur twenty years ago, Angelina Jolie thirty years from now, or the classic and the always-hot ‘46 Packard Clipper today. In any case, what you may not guess right off the bat is that one of [...] More...
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- Is the government coming for you? June 28th 2009
- Customer Loyalty: How to Earn It June 25th 2009
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- Readers weigh in on ATT, ad networks and the iPhone July 2nd 2009 ADOTAS — In our weekly poll, readers overwhelmingly said that [...] more »
- Hiring, promotions, location, partnerships and product news July 2nd 2009 ADOTAS — Internet Oldtimers Foundation, Jumptap, eXelate, Kampyle, The Digital [...] more »
- OPA large ad units unfurl across the web July 1st 2009 ADOTAS — The Online Publishers Association said a group of [...] more »
- Email spam in June worst since 2007 July 1st 2009 ADOTAS — MessageLabs Intelligence released its numbers for June, and [...] more »
- Joost becomes YouTube roadkill, starts layoffs July 1st 2009 ADOTAS — Despite reworking its technology to work in a [...] more »
- Ad networks, not websites, choked on Michael Jackson news July 1st 2009 ADOTAS — The news of the pop star’s death saw [...] more »
- StrongMail doubling down on social media, buys PopularMedia July 1st 2009 ADOTAS — StrongMail has announced that it acquired PopularMedia, a [...] more »
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Trust Me – I’m a Professional … SEOADOTAS — At WebMetro we typically provide SEO Action Plans as part of campaigns. As the name implies, an SEO [...] more...
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Layoff Tracker
- AOL - 700
- Apple - 50
- Clear Channel - 2,800 total (1,000 currently)
- Google - 340
- IBM - more than 7,800
- Joost - about 90
- MySpace - in June, about 720
- World Avenue - 30 percent of workforce
- Yahoo - 2,220 total, about 700 currently
- Zango - closes, about 90, in addition to earlier layoffs
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