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Jaime Gottlieb
Associate Editor
A south Florida native, Gottlieb is a Creative Writing graduate from Florida State University and was a freelance Arts and Entertainment feature writer before joining ADOTAS in 2004.

More articles by Jaime Gottlieb

Jaime Gottlieb



Fallon Helps Brawny Wipe Your Hubby’s Slate Clean

Written on
June 16th 2006
Author
  |   Jaime Gottlieb

Nothing says manly like, um, paper towels. At least that’s what Brawny will have you think this week with the launch of their recent online campaign, the Brawny Academy. This series of webisodes and the microsite, which Fallon created and launched the first mobisode Monday, features 8 men who are [...] More...

ADOTAS Conversations: Dana Jones, Founder & President, Ultramercial

Written on
June 11th 2006
Author
  |   Jaime Gottlieb

Who would ever think that an 80’s disk jockey would come to be known as the inventor of the Site/Day Pass model for online publishers? Saving Salon.com out of near death, Dana Jones, president of Ultramercial has spent the last few years competing with the pre-roll, battling video ad misconceptions, [...] More...

ADOTAS Conversations: Jon Waterman, CEO, Findology Interactive Media

Written on
June 9th 2006
Author
  |   Jaime Gottlieb

With all the consistent growth over the last couple of years in the contextual and search industries, it only seems fitting we’d tap one of the underdogs in the space for a chat. Jon Waterman, president and CEO of Findology Interactive Media, brings his experience as both the CEO of [...] More...

Skin it to Win It: Why Skinning Sets the Stage for Web Page Takeovers

Written on
June 1st 2006
Author
  |   Jaime Gottlieb

Page takeovers are arguably one of the most eye-catching ads a consumer will see upon opening a Web page. The homepages of online big guns like AOL and Yahoo have in more recent years added this advertising format to their media kits, bringing the first attention to the latest online [...] More...

Take a Stand Online with Hybrid Studio’s X-MEN Campaign

Written on
May 26th 2006
Author
  |   Jaime Gottlieb

If you grew up ever wanting to be Storm or Wolverine like I did, you’ve probably been tapping your foot impatiently waiting for today’s release of the latest X-MEN flick, “The Last Stand.” For those of us who are in the know, the good news is you’ve had plenty of [...] More...

UpSNAP’s Tony Philip: ‘Free’ Has a Nice Ring to it

Written on
May 19th 2006
Author
  |   Jaime Gottlieb

Just because the industry is all abuzz about mobile video and rich media, doesn’t mean for a second we should forget to put the phone back up to our ears and listen. At least that’s the argument Tony Philip, CEO of mobile search and live entertainment company UpSnap would like [...] More...

Lip Sync Your Little Heart Out with Cingular Promotion

Written on
May 16th 2006
Author
  |   Jaime Gottlieb

Following the success of last year’s Cingular/iTunes campaign MakeMeDance.com, New York-based digital agency Atmosphere BBDO has launched its latest interactive campaign for the wireless provider that’s got us singing all about it. This latest campaign, Lip Sync Battle, isn’t a nod to Milli Vanilli, but a grassroots viral effort that encourages [...] More...

London’s Calling for Better SEM: Greenlight CEO Warren Cowan Brings English Class to Search

Written on
May 11th 2006
Author
  |   Jaime Gottlieb

Just because the U.S. has been at the forefront of search marketing and technologies, doesn’t mean our friends across the pond have been sitting on their hands. Not by a long shot. With over 7 years of search experience and a resume that includes such names as Espotting Media, Warren [...] More...

Elizabeth Arden, ipsh! Fantasize about Brit and K-Fed

Written on
May 11th 2006
Author
  |   Jaime Gottlieb

If you’re the kind of person who would run out and buy the new Britney Spears fragrance Fantasy, without blinking an eye, do we have a campaign for you. Taking Goodby Silverstein Partners’ FantasyBritneySpears.com online campaign globally and into the mobile marketplace, Omnicom’s mobile marketing firm, ipsh!, worked with GSP [...] More...

Sixty Years On, Vespa’s Still Revving Up Our Engines

Written on
May 2nd 2006
Author
  |   Jaime Gottlieb

When you read “Still Sexy at Sixty”, a few things come to mind: Bea Arthur twenty years ago, Angelina Jolie thirty years from now, or the classic and the always-hot ‘46 Packard Clipper today. In any case, what you may not guess right off the bat is that one of [...] More...

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