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Jaime Gottlieb

Jaime Gottlieb
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Jaime Gottlieb Associate Editor A south Florida native, Gottlieb is a Creative Writing graduate from Florida State University and was a freelance Arts and Entertainment feature writer before joining ADOTAS in 2004.

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Does Cold Emailing Still Work?

Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email...