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Jack Gordon is CEO of AcuPOLL Research Inc. Mr. Gordon began his marketing career with Procter & Gamble in 1981. His first ten years in consumer products focused on successfully managing established brands and shaping new ones across the globe.

In 1991, Jack left his post as Vice President of Marketing for My Own Meals, Inc. to become the CEO of AcuPOLL Research, Inc. in its founding year. He remains in this role today, leading the company’s US business and serving as the global coordinator for multi-region initiatives.

In 1994, Mr. Gordon was instrumental in launching AcuPOLL’s global business. Initially securing licensing agreements with credentialed partners in key regions, then creating successful subsidiaries to handle this growing business segment.

Before demonstrating his talents as a leader in marketing, Mr. Gordon spent eight years in the US Army, attaining the rank of Captain.

More articles by Jack Gordon

Jack Gordon



Which Is Declining, Brands – Or Branding?

Written on
July 17th 2007
Author
  |   Jack Gordon

There has been some concern voiced lately about the decline of brands, with a variety of news articles appearing in major publications and editorials, most recently in Wired Magazine, prematurely reporting their demise. Hidden agendas aside, a number of different causative factors have been attributed to this decline, ranging from [...] More...



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