Irfon Watkins is Founder & CEO of Coull. Irfon's career began when he left his homeland of Wales for London to join punk group The Groovy Pineapples. Unfortunately, the band soon split up due to artistic differences. While wondering what to do next, one of Irfon’s bandmates bet him he couldn’t get a job in computers. He borrowed a suit from the squat next door and attended an interview, where he was forced to admit he’d never seen a computer in his life. However, he still managed to win the bet, with his appetite for sales landing him a job in the sales department, from which Irfon progressed to become Sales Director at Dell.
He then moved to Florida, from where he led the acquisition and running of six software companies across Africa and Europe. Following this stint, Irfon decided that he wanted to set up his own company. He felt online video was the next great medium and that passively watching it wasn’t good enough. He wanted to reach in and find out more about what was on screen from within the video itself. It was this idea that eventually came to life as Coull.
Adotas presents a Q&A with Alexei Chemenda, Chief Revenue Officer for Apps and Managing Director, U.S at Adikteev discussing ROAS vs. Incrementality
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