As senior director for advertising strategy, Ingrid Michelsen oversees online ad products, custom creative solutions, and sales development for WhitePages, Inc., the leading source for free contact information online. Prior to WhitePages Ingrid was an Account Director at Avenue-A | Razorfish managing digital marketing initiatives for MSN, Netflix and Countrywide Financial. With over 14 years' experience in online media, Ingrid has worked primarily on the media side as Global Director, Advertising Strategy and Operations for Reuters.com, Executive Producer, Internet Initiatives for Institutional Investor, Inc. and Sr. Strategy Consultant for E.W. Scripps and News Corp while at Xceed, a Web design and development firm specializing in online publisher monetization solutions.
ADOTAS is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.