Ingrid Michelsen

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: As senior director for advertising strategy, Ingrid Michelsen oversees online ad products, custom creative solutions, and sales development for WhitePages, Inc., the leading source for free contact information online. Prior to WhitePages Ingrid was an Account Director at Avenue-A | Razorfish managing digital marketing initiatives for MSN, Netflix and Countrywide Financial. With over 14 years' experience in online media, Ingrid has worked primarily on the media side as Global Director, Advertising Strategy and Operations for Reuters.com, Executive Producer, Internet Initiatives for Institutional Investor, Inc. and Sr. Strategy Consultant for E.W. Scripps and News Corp while at Xceed, a Web design and development firm specializing in online publisher monetization solutions.

Ingrid Michelsen

Publisher, Know Thyself

Written on: April 14th 2010
Author: | Ingrid Michelsen

ADOTAS – Ad sales development professionals are, at a bare minimum, charged with providing research and positioning that sells a given site’s strengths to the right advertisers and advertiser categories, as well as work with designers and engineers to create original, high-performance ad-targeting and custom solutions capabilities. Over the years (holding [...] More...

New Directions for Directories

Written on: December 23rd 2009
Author: | Ingrid Michelsen

ADOTAS – Everybody’s buzzing about (and grateful for) the surge in online shopping this holiday season. Total e-commerce revenue is up, people are responding to free shipping promotions and retailers are ever more aware of the importance of marketing their down-market promotions in the place people spend most of their [...] More...

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Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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Video from the Westchester Digital Summit May 17th 2013
Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013

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