Ingrid Michelsen

As senior director for advertising strategy, Ingrid Michelsen oversees online ad products, custom creative solutions, and sales development for WhitePages, Inc., the leading source for free contact information online. Prior to WhitePages Ingrid was an Account Director at Avenue-A | Razorfish managing digital marketing initiatives for MSN, Netflix and Countrywide Financial. With over 14 years' experience in online media, Ingrid has worked primarily on the media side as Global Director, Advertising Strategy and Operations for Reuters.com, Executive Producer, Internet Initiatives for Institutional Investor, Inc. and Sr. Strategy Consultant for E.W. Scripps and News Corp while at Xceed, a Web design and development firm specializing in online publisher monetization solutions.



Publisher, Know Thyself

Written on
April 14th 2010
Author
  |   Ingrid Michelsen

ADOTAS – Ad sales development professionals are, at a bare minimum, charged with providing research and positioning that sells a given site’s strengths to the right advertisers and advertiser categories, as well as work with designers and engineers to create original, high-performance ad-targeting and custom solutions capabilities. Over the years (holding this role at three different media properties) I’ve encountered two kinds of sales people who are, frankly, geniuses at derailing ... More...

New Directions for Directories

Written on
December 23rd 2009
Author
  |   Ingrid Michelsen

ADOTAS – Everybody’s buzzing about (and grateful for) the surge in online shopping this holiday season. Total e-commerce revenue is up, people are responding to free shipping promotions and retailers are ever more aware of the importance of marketing their down-market promotions in the place people spend most of their precious time: online. Because e-commerce sites don’t offer much in the way of display advertising opportunities, it seems that most holiday ... More...