As SVP, Brand Strategy at Collective Bias, Holly Pavlika oversees marketing and PR and Social Strategy. Holly, also a blogger, founded MOMentumNation while serving as the Executive Creative Director and Managing Director at Big Fuel, a pure play social media agency. She is an award-winning creative marketing industry veteran who was recognized in 2012 by Klout as the “most influential agency person” and uses her voice for social good with 10X10 Educate Girls, Every Mother Counts, Global Poverty Project and the UN Foundation Shot@Life campaign.
Adotas spoke with J. Walker Smith, Chief Knowledge Officer at Kantar Consulting to discuss the impact of algorithms.
Which aspect of retail is AI impacting more, marketing or shopping?
When discussing marketing or shopping we are really talking about "algorithms," not "AI." By algorithms, we mean...
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