Responsible for accelerating the growth, visibility, and value of Cloudwords through high-impact marketing, Chief Marketing Officer Heidi Lorenzen brings 25 years of global marketing experience to the company, having spent more than a decade working overseas in Taiwan, Hong Kong, Germany, and Singapore. Prior to joining Cloudwords, Lorenzen held global marketing leadership roles at technology trailblazers Polycom, Interwoven, Autonomy, and GlobalEnglish, among others.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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