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More articles by Heather Baumann
- Branding’s Big Challenge: Turning Brand Marketers’ Web Prospects from Weary to Winning April 4th 2007
- Once You Figure Out the Sauce, Spread it Around January 23rd 2007
Heather Baumann
Branding’s Big Challenge: Turning Brand Marketers’ Web Prospects from Weary to Winning
It’s no secret that more and more brand advertisers are embracing the Web. After all, the consumer is spending a significant amount of their media consumption time online. Rich media and the onslaught of video have provided brand advertisers with Web-based media buying opportunities they are comfortable and familiar with. These [...] More...
Once You Figure Out the Sauce, Spread it Around
What’s the one thing digital marketers want most? Positive return on investment (ROI). What’s the best way to achieve ROI? Heavy site traffic and numerous conversions. What’s the most efficient way of increasing traffic and conversions? Contrary to what most digital marketers practice, it’s not by re-tapping the original source, [...] More...
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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