Heather Baumann

Featured Author

: Heather Baumann is senior director of sales and business development at Zango, an online media company that automates and monetizes relationships between content creators, Web publishers and advertisers of all sizes.

Heather Baumann

Branding’s Big Challenge: Turning Brand Marketers’ Web Prospects from Weary to Winning

Written on: April 4th 2007
Author: | Heather Baumann

It’s no secret that more and more brand advertisers are embracing the Web. After all, the consumer is spending a significant amount of their media consumption time online. Rich media and the onslaught of video have provided brand advertisers with Web-based media buying opportunities they are comfortable and familiar with. These [...] More...

Once You Figure Out the Sauce, Spread it Around

Written on: January 23rd 2007
Author: | Heather Baumann

What’s the one thing digital marketers want most? Positive return on investment (ROI). What’s the best way to achieve ROI? Heavy site traffic and numerous conversions. What’s the most efficient way of increasing traffic and conversions? Contrary to what most digital marketers practice, it’s not by re-tapping the original source, [...] More...

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