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Heather Luttrell is president of IndieClick, part of the marketing division of 3jane IndieClick. She is also the chief revenue officer of 3jane IndieClick. 3jane IndieClick’s expertise in design, development, marketing, technology and ROI services provides clients with the ability to launch relevant, beautiful and effective online products and services and make money.

IndieClick works with thousands of advertising clients and agencies to help them effectively target and communicate with the elusive and profitable 13-35 year old tastemaker audience. IndieClick's network of 200 film, music, culture and community destinations represents 50 million unique users and 3 billion impressions monthly.

Prior to 3jane IndieClick, Luttrell worked in the Global Interactive Strategy group for American Express, integrating their nine product lines around interactive strategy and recommending strategic investments to the CEO.

More articles by Heather Luttrell


Heather Luttrell



Online Audiences: Find the BEEF!

Written on
September 23rd 2008
Author
  |   Heather Luttrell

ADOTAS EXCLUSIVE — Are you mass marketing when you should be niche marketing? In the heyday of the broadcast media era, when print and television reigned supreme, advertisers and agencies were challenged to find the one overarching campaign message that would suit their entire target market, and to serve up to [...] More...

The Ad Revenue Waterfall

Written on
August 12th 2008
Author
  |   Heather Luttrell

ADOTAS EXCLUSIVE — In a perfect world, you get what you pay for. For online advertisers, that is especially true. Typically, ad inventory is sold through multiple outlets in the marketplace. My company calls this publisher ad inventory monetization structure the “Ad Revenue Waterfall.” Successful media properties generally have a sales structure [...] More...




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