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More articles by Heather Luttrell
- Online Audiences: Find the BEEF! September 23rd 2008
- The Ad Revenue Waterfall August 12th 2008
Heather Luttrell
Online Audiences: Find the BEEF!
ADOTAS EXCLUSIVE — Are you mass marketing when you should be niche marketing? In the heyday of the broadcast media era, when print and television reigned supreme, advertisers and agencies were challenged to find the one overarching campaign message that would suit their entire target market, and to serve up to [...] More...
The Ad Revenue Waterfall
ADOTAS EXCLUSIVE — In a perfect world, you get what you pay for. For online advertisers, that is especially true. Typically, ad inventory is sold through multiple outlets in the marketplace. My company calls this publisher ad inventory monetization structure the “Ad Revenue Waterfall.” Successful media properties generally have a sales structure [...] More...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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- Rick Noel: Nice post Mike. A few years back, we ran a large CPA campaign through an
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