Layton Han is CEO of Adara Media. Layton knows how to take a business to the heights of success. He co-founded online loyalty marketing company MyPoints.com, and as its co-president, saw revenue and profitability more than double. Prior to serving in that role, Layton was head of business and corporate development for MyPoints.com, overseeing public and private company acquisitions and developing strategic partnerships with Fortune 500 companies. He was CFO during the company’s pre- and post-IPO periods and later helped guide the sale of MyPoints.com to United Airlines (NASDAQ: UAL) in 2001 and to United Online (NASDAQ: UNTD) in 2006. He is a graduate of the University of California's Haas School of Business, where he earned an M.B.A. Layton also holds a B.S. in Mechanical and Aeronautical Engineering from the University of California-Davis.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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