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In 2000, Mr. Harry Webber, along with partners Dan Cracchiolo (Producer, "The Matrix") and John Feist (Producer, "Survivor") began developing Branded Entertainment content for BrandedFilm.com, This work led to the forming of The Gasp Company with noted Design Director Angela Glenn in 2005. At GASP, Harry Webber and his team are stretching the boundaries of traditional advertising and new media to create a more meaningful way of engaging consumers. By pioneering the use of Dynamic Access Marketing Networks, GASP surrounds their targeted audience with media-based spheres of influence that follows consumers throuhgout their day.

Mr. Webber is also on the board of the Institute For Advanced Practices In Advertising (IAPIA.org) an ad industry public policy think tank.

Harry Webber's blog is MadisonAveNew.com

More articles by Harry Webber

Harry Webber



Nobody Knows Nothin’

Written on
October 29th 2007
Author
  |   Harry Webber

Every place you go, everybody is quacking the same story. Everything’s up for grabs. Nobody knows anything. Pundits are claiming that as broadband enables new forms of entertainment and new ways to consume and manage media we will begin to see a mondoradical transformation in the movie and television industries. These [...] More...



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