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Harald Anderson is the director of search engine marketing at Clickbooth. He has been marketing online for over 10 years focusing on both organic traffic generation and paid search campaigns. He conducts regular educational webinars with top industry affiliates who share their experiences with online testing, conversion and powerful affiliate marketing tactics. He is a regular speaker and trainer at industry conferences and seminars. He advises search publishers at Clickbooth on cost effective traffic generation strategies.

More articles by Harald Anderson


Harald Anderson



Conversion Mastery: How Professionals Get Top Conversions

Written on
October 9th 2008
Author
  |   Harald Anderson

ADOTAS — Testing is the mantra of our industry. Most people recognize its importance in creating more conversions. However, most companies will not test. In so doing, they embrace bad assumptions and leave a helluva lot of money on the table.Recently, I was reminded of the parable of the bell [...] More...

The Coming eRevolution in Online Marketing

Written on
September 26th 2008
Author
  |   Harald Anderson

ADOTAS — “This changes everything!” (Back to the Future, Christopher Lloyd, 1985). Change is something we all seek to better understand. In the marketplace, thousands of minute innovations occur daily. While most are clever attempts to capture attention, a handful of these changes are worth embracing as they impact the way [...] More...

How To Not Fail, Flounder or Flop

Written on
August 21st 2008
Author
  |   Harald Anderson

ADOTAS — The language of the internet is slowly moving to audio and video. Will you resist the change or embrace it? Recently a New York Times study reported that 52% of all online traffic is video related. Have you ever noticed the battle that technology has to go through before it [...] More...

Generate Traffic WITHOUT Google

Written on
July 25th 2008
Author
  |   Harald Anderson

ADOTAS — Over the last few weeks, Google has undoubtedly been on the war path with many affiliate marketers. They have shut down a huge number of pay per click marketing campaigns without any explanation or reason given. Since affiliate marketers rely upon traffic generation strategies for their livelihood, I [...] More...

Google Slaps Affiliate Marketers (Again)

Written on
July 22nd 2008
Author
  |   Harald Anderson

ADOTAS — It has been a tough few weeks for many affiliate marketers. The Google “slap” is currently in Round Four, forcing many online pay per click advertisers to reboot their pay per click campaigns in the hope of getting in the good graces of the Silicon Valley giant. Google [...] More...




Spotlight

Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

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