Guy Blackden is Director of Strategy, EMEA at DWA Media, Inc. He is responsible for developing innovative communications solutions to ensure DWA's clients achieve maximum value from their media investments as the media landscape evolves. He was previously Head of B2B at Mindshare and Managing Director of Carat Business. Over the years, Guy has helped to build awareness and brand value, online and offline, for an array of global clients including IBM, HSBC, SAP, BP and Philips.
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