Guy Atzmon is vice president of creative at SundaySky, having joined the company at the end of 2008 in order to form and lead the in-house creative team. Guy started his career as a freelance print, Web and video graphic designer for the fashion, nightlife and film industries in New York. In 2003, Guy joined RhinoFX, a top visual effects and design studio. His work at RhinoFX gained him the prestigious “First Boards Award” for up-and-coming talent in the motion graphics field. His work was also featured in online and print publications such as Shots, Boards, motionographer.com and many more. In 2007, Guy returned to Israel where he joined the creative department of BBDO Israel, one of the top advertising agencies in the world. He most recently returned to the U.S. once again to lead SundaySky’s Creative team from the New York headquarters.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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