Gretchen Olive is director of Policy & Industry Affairs at CSC. For more than a decade Gretchen has helped Global 2000 companies and many other business entities devise the global domain name, trademark and brand protection strategies they need to protect their corporate identities. She is also a leading authority on the ICANN New gTLD Program.
Gretchen earned her JD from Widener University School of Law and over the last 17 years has held leadership roles in both the public and private sector. During more than a decade at CSC, she has served as Associate General Counsel, Senior Product Development Manager, GM of Domain Name Operations, Director of Marketing, Director of Global Brand Advisory Services and Director of Policy & Industry Affairs.
She is an active member of the International Trademark Association (INTA) and the Association of Corporate Counsel, and, since 2001, has represented CSC and the views of its customers at ICANN meetings around the world.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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