Gretchen Joyce is COO of MaxPoint, and has over 20 years of experience in automotive sales and distribution in both the traditional and online world. She served as part of the founding team of General Motors’ Saturn Corporation. After 15 years at Saturn, Gretchen joined eBay as a member of the original eBay Motors executive team. Prior to joining MaxPoint, she was VP of Sales and Distribution for Tesla Motors. Gretchen earned a bachelor’s degree in economics and management from Albion College.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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