Greg Keller serves as LinkSmart’s Chief Operating Officer, managing the day to day operations, strategy and go-to-market execution. Greg brings nearly two decades of team development, leadership and process implementation with a focus on product management, R & D, and marketing, ranging from start-ups to large global organizations. He previously served as Vice President of Products for Lijit Networks (a wholly-owned subsidiary of Federated Media Publishing), and Vice President-Global Product Management for Embarcadero Technologies where he led product initiatives from its IPO to an eventual $200M acquisition in 2008. Most recently, Greg served as co-founder and Chief Product Officer of 2010 TechStars graduate, BlipSnips, a company focused on mobile video technology for brands and research organizations. Greg is a graduate of Syracuse University Maxwell School of Citizenship (B.A., International Relations and Foreign Languages).
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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