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Greg Jarboe is the president and co-founder of SEO-PR, a search engine optimization and public relations firm. Greg is profiled in Michael Miller’s new book Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.

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Greg Jarboe



Self-Serve Ad Exchange: This Century’s Strowger Switch?

Written on
October 6th 2008
Author
  |   Greg Jarboe

ADOTAS EXCLUSIVE — What is an ad exchange? And why could a self-serve advertising exchange transform the ad world as profoundly as the Strowger switch changed the communications world a century ago? Let’s answer the first question before we tackle the second. According to netlingo, an ad exchange is “a company that [...] More...




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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...


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