Greg Hoy is the vice president of mobile solutions at Hipcricket, Inc., bringing over 12 years of mobile industry experience to the company. In his current position, Greg is responsible for the vision and strategy to deliver consumer experiences that increase mobile engagement and lifetime value across mobile messaing, mobile websites, social media and branded apps for Hipcricket. Prior to joining Hipcricket, Greg held a senior product management position at Motricity where he played a key role in market positioning, strategy decisions, and the overall product strategy for their mobile search and messaging products. Greg’s mobile pedigree also includes product and program management roles at AT&T and Dwango Wireless. Greg holds a master’s degree in business administration from the University of Washington, and a Bachelor’s degree in Asian studies from Western Washington University.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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