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More articles by Grace Duggan
- Weather Channel, Gigya Create Weather Widget September 25th 2008
- Balihoo Launches Tool To Directly Connect Publishers, Advertisers August 4th 2008
- Clickbooth Provides Exclusive Network to Top Publishers July 17th 2008
Grace Duggan
Weather Channel, Gigya Create Weather Widget
ADOTAS — The Weather Channel Interactive (TWCi), Inc. and Gigya, Inc. recently announced a partnership to create a weather-related widget. Billed as a “news/breaking weather widget,” the application’s strength lies in its accessibility, as it will be easily adaptable for profile pages on social networking sites, blogs and personal Web [...] More...
Balihoo Launches Tool To Directly Connect Publishers, Advertisers
ADOTAS — Balihoo announced the launch of Balihoo Publisher Edition, a new Web-based tool designed to increase advertising productivity. Balihoo said it will augment the number of sales publishers make directly to interactive advertisers as well as to help buyers and sellers move past the media fragmentation gap and work [...] More...
Clickbooth Provides Exclusive Network to Top Publishers
ADOTAS — Clickbooth, the Florida-based CPA network founded by John Lemp in 2002, has spearheaded a unique approach toward high-level publishers: the aptly-named Exclusive Network. Clickbooth latched onto the idea about a year ago, Graham Gochneaur, Clickbooth’s vice president of marketing, said. “We’ve seen the movement within the last few months [...] More...
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