Gonzalo E. Mon

Featured Author

: Gonzalo E. Mon is an Associate in Kelley Drye Collier Shannon’s Advertising Law practice. As an advertising attorney, Mr. Mon works closely with clients who are creative and he understands that these clients need creative solutions to their problems. As such, he assists clients in designing promotions, advertisements, and offers that will advance his clients’ business goals in a manner that complies with laws and offers as much protection as possible.

Mr. Mon has extensive experience in a variety of promotions including sweepstakes, contests, gift cards, and loyalty programs. Most recently, Mr. Mon assisted a leading quick-serve restaurant in structuring and advertising an instant win game offered in conjunction with the release of a major motion picture. In addition to domestic promotions, he has assisted clients with clearing promotions in more than 25 countries around the world. Mr. Mon also drafts and negotiates various types of promotional agreements, including sponsorship and licensing agreements.

Mr. Mon reviews advertisements and offers in television, print, internet, and other media to determine compliance with relevant regulations as well as risk of challenge from regulators and competitors. He has both challenged competitor’s advertisements on behalf of his clients as well as represented his clients when their own advertisements have been challenged by consumers, competitors, and regulators.

Mr. Mon writes extensively on advertising and promotion law. His articles have appeared in national trade publications, such as PROMO, Entertainment Law & Finance, Internet Law & Strategy, Direct Marketing News, Journal of Payment Systems Law, Internet Retailer, ABA Consumer Protection Update, and Intellectual Property Today.

Mr. Mon can be contacted at GMon@kelleydrye.com.

Consumer-Generated Content Got You BURNED?

Written on: March 17th 2008
Author: | Gonzalo E. Mon

ADOTAS EXCLUSIVE — More and more companies are incorporating consumer-generated content into their promotions, and it can easily be a publicity boon — or a public-relations bust. As with any double-edged sword, treading carefully is the key to success. In recent years, Doritos ran two successful contests in which consumers were [...] More...

Spotlight

Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...

Latest News

Layoffs: A Holiday To Remember December 4th 2008 ADOTAS — A lot of unhappy people will be hitting [...] more »
Credit Card Free Fall December 4th 2008 ADOTAS — The Internet will end as we know it [...] more »
Marketers Not Poking Facebook December 4th 2008 ADOTAS — Top marketing people still don’t view social networking [...] more »
The Rich Still Have More Fun December 4th 2008 ADOTAS — As everyone drowns in the economic tsunami, the [...] more »
Microsoft buys Yahoo talent December 4th 2008 ADOTAS — By the time Yahoo has a CEO, it [...] more »
Suing The (Ad) Messenger December 4th 2008 ADOTAS — First it was the media’s fault. Now it’s [...] more »
Reality Bites Google December 3rd 2008 ADOTAS – Google’s era of open-handedness is screeching to a [...] more »