Featured Author
More articles by Globe and Mail
- RIP: Netscape’s Plug Pulled At 13 December 31st 2007
- Web is Double Edged Sword for Porn December 12th 2007
- Google Opens Up! November 30th 2007
- Viewer Control is Online Ads’ Goal August 23rd 2007
Globe and Mail
RIP: Netscape’s Plug Pulled At 13
Netscape Navigator, the world’s first commercial Web browser and the launch pad of the Internet boom, will be pulled off life support Feb. 1 after a 13-year run. Its current caretakers, Time Warner Inc.’s AOL, decided to kill further development and technical support to focus on growing the company as an [...] More...
Web is Double Edged Sword for Porn
It’s a large entertainment entity suing a popular video-sharing site for what it claims is widespread copyright infringement, but it’s not Viacom suing YouTube — it’s a company called Vivid Entertainment Group, one of North America’s largest purveyors of “adult content,” and it has just filed a lawsuit against a [...] More...
Google Opens Up!
Is being “open” a competitive advantage – or could it become one? That’s just one of the questions raised by some recent moves that Google and others have made in the technology sector, both on the Web and in the mobile industry. Google has launched a couple of noteworthy initiatives in [...] More...
Viewer Control is Online Ads’ Goal
When advertisers first began moving online they thought it would be enough to throw broadcast commercials into cyberspace and hope for the best. Then marketing executives discovered what YouTube learned: rolling television-style advertising on the Web annoys consumers and fails to take advantage of the Internet’s interactivity. A recent eMarketer report [...] More...
-
Loading ...
Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
Reader Favorites
Classifieds
- PS Technical Writer - SEO Data Analyst
- Interactive Project Manager
- Media Buyer
- PHP Software Engineer (Facebook Platform/Social AP
- SEO/Marketing Internship at Green Education Startu
Recent Comments
- The Future of the Performance Channel | Judewa: [...] Source: Adotas.com [...]
- Morning Announcements for Thursday, February 9 | Duncan/Day Advertising: [...] Groups Look Past Daily Deals, to Content [Street Fight] Looking at Social Ad Effectiveness
- Poor SEO results in missed potential - KoMarketing Associates: [...] According to a recent BrightEdge study, about $112 million was left on the table
- Video: “Build an SEO Foundation” Excerpt | Seo Video: [...] original here: Video: “Build an SEO Foundation” Excerpt This entry was
