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More articles by Gilad Hellerman
- The Perplexities of Pixels November 17th 2010
- Ad Server Maturation, Part 2: The Future October 4th 2010
- Ad Server Maturation, Part 1: Then and Now October 1st 2010
- DSP + RTB: A Breakable Bond September 14th 2010
Gilad Hellerman
The Perplexities of Pixels
ADOTAS – Earlier this month I met many of our colleges in the industry while attending the ad:tech conference in New York. I sat in summits and forums and private conversations which mostly revolved around super-intelligent, super-fast, super sophisticated technologies and business models, like real-time bidding, prediction algorithms, audience management [...] More...
Ad Server Maturation, Part 2: The Future
ADOTAS – Let’s examine the possible evolution of these two new functions of ad servers we discussed on Friday: The ad media exchange feature’s future is discussed in length in Tim Cadogan’s article “When Ad Exchanges Talk to Each Other” and I concur with most of what he has written there. [...] More...
Ad Server Maturation, Part 1: Then and Now
ADOTAS – Traditionally, ad servers had two major functions: Serve ads Measure and track performance and billing Lately, two new functions evolved from these basic functions: Ad delivery optimization Ad media exchange Let’s evaluate the evolution of these two functions in relation to the ad exchange business model. Ad delivery optimization evolved for two major [...] More...
DSP + RTB: A Breakable Bond
ADOTAS – The concept of a demand-side platform (DSP) I understand and the concept of real-time bidding (RTB) I also understand. What I do not understand is the unbreakable bond between the two. It seems to me that the idea of a DSP was not powerful enough, nor was it innovative [...] More...
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Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
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