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Giancarlo Maniaci

Giancarlo Maniaci
Giancarlo Maniaci, CEO and co-founder of leading independent mobile advertising company TapIt, is a serial entrepreneur with experience in many online and offline ventures. He is an expert at both online and offline marketing and running large scale sales centers. He has been the CEO and founder of two finance companies which cater directly to consumers, one of which he exited in 2011. He is active in both providing seed investment and incubation to startups in technology and digital media in his hometown area of Orange County, California. He is passionate about results, innovation and everything mobile. When he is not working hard at the office, he is most likely working hard on his tan, while hanging out with his wife and daughter at the beach. What he likes most about TapIt!™? He enjoys the energy of his team and the inspiration he gets from watching them collectively strive to break down barriers and raise the bar.

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By Steve Megitt, director of Filament Creative Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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