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Gerry McGoldrick is Senior Vice President, Performance Marketing, at Refinery. In his role, Gerry oversees all external marketing initiatives for both Refinery and clients, and leads the efforts of the search and analytic teams. Gerry is committed to tying all efforts back to ROI—Return on Interactive. This philosophy can be seen in his strategic direction for such clients as Apple Vacations, GMAC Bank and Campbell Soup Company.

More articles by Gerry McGoldrick


Gerry McGoldrick



The New Advertising Trinity: Why Search + User Experience + Analytics = Power

Written on
July 10th 2006
Author
  |   Gerry McGoldrick

Even in the era of agency consolidation, search continues to be sold as a stand alone service. Is it possible to put together a decent performing search campaign in a vacuum? Sure. Does it deliver the best possible results? Definitely not! As powerful as a carefully orchestrated search initiative can [...] More...




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