Gerry McGoldrick is Senior Vice President, Performance Marketing, at Refinery. In his role, Gerry oversees all external marketing initiatives for both Refinery and clients, and leads the efforts of the search and analytic teams. Gerry is committed to tying all efforts back to ROI—Return on Interactive. This philosophy can be seen in his strategic direction for such clients as Apple Vacations, GMAC Bank and Campbell Soup Company.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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