Adotas

Where media buyers start online

Featured Author

George Musi is Head of Cross-Platform Analytics at DG MediaMind, responsible for developing and leading DG’s proposition, capabilities and offering for new multi-screen analytics and planning tools that provide agencies and brand marketers with a holistic understanding of their video campaign performance; delivered across TV, online and mobile. George also develops POVs to address DG’s position on the current and evolving media landscape and cross-media marketing trends; particularly as it relates to measurement, metrics, data, analytics and insights. George comes to DG with over 16 years of expertise in marketing and media (TV, online and converged) research, data analytics, and insights.

George was the Director and Head of Research & Analytics, Account Management & Client Services at Kantar Video, the online and mobile video advertising research and measurement unit of Kantar. He has held senior-level positions at several research and consultancy companies including WPP’s insight, information, and consultancy network.

Throughout his career, he has served as an ongoing, trusted strategic advisor to the overall success of various companies across business sectors both domestically and internationally. George’s focus has been on understanding clients’ strategic business objectives, relating those objectives to measurable marketing indicators and delivering insights and strategies that promote continuous performance improvements and ROI.

More articles by George Musi

George Musi



It’s Time for Creatives to Embrace the Era of Big Data

Written on
February 4th 2013
Author
  |   George Musi

There was — and to a certain extent still is — a tension between “big data” vs. creative siloism in the advertising industry. For many years, creative teams, who carried a lot of weight, were trained to be very skeptical and combative of anyone trying to apply hard numbers (i.e., [...] More...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

Latest News

News Archive

  • Which product announcement from the Google I/O conference will have the greatest impact on the company's bottom line?

    View Results

    Loading ... Loading ...

Adotas Partnership





Click