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More articles by George H. Simpson
- Travel Ad Network finds the right audience July 20th 2009
- BlueKai, data targeting campaign March 9th 2009
- Catalyst:SF, a ‘marketing capital’ firm February 12th 2009
- Invision and interactive television February 6th 2009
- Betawave positions for the future February 4th 2009
George H. Simpson
Travel Ad Network finds the right audience
ADOTAS — The Travel Ad Network’s audience in the United States has grown to 12 million and is 20 million worldwide – larger than TripAdvisor, Yahoo Travel, or AOL Travel. Recently, The Travel Ad Network passed Travelocity (the online travel agency – OTA) in reach becoming the first non-OTA to [...] More...
BlueKai, data targeting campaign
ADOTAS — BlueKai, an intent-focused data exchange which launched in September 2008, says that with access to over 100 million unique buyers, it has become the largest source of user intent data available to online marketers, ad networks and publishers. Focused primarily on consumer intent in retail, auto and travel, BlueKai [...] More...
Catalyst:SF, a ‘marketing capital’ firm
ADOTAS — Catalyst:SF was founded in 2007 by John Durham and Cory Treffiletti, who together, have nearly 40 years of marketing and sales experience, much of it in the digital media industry. The company calls itself a “Marketing Capital” firm that helps clients combine selling a product or service (Marketing) [...] More...
Invision and interactive television
ADOTAS — Invision, a provider of advertising sales solutions in TV inventory for broadcast networks, cable networks, ethnic market media and syndication television, last year announced that will build on its strength in advertising inventory revenue optimization and enter the online marketplace. This provided broadcasters and web publishers with a cross [...] More...
Betawave positions for the future
ADOTAS — San Francisco-based vertical ad network GoFish, ranked as the third largest online U.S. youth opportunity and a top five ‘mom’ opportunity for blue-chip advertisers, recently relaunched as Betawave Corporation the industry’s first attention based media company. In the past year, The Betawave portfolio of publishers grew to over [...] More...
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