Gefen Lamdan, SVP - Product, Celtra
Gefen oversees publisher and technology partner integrations and rich media ad formats at Celtra. She has over 12 years of experience in creating digital ad products that engage and delight consumers. Prior to Celtra, she was responsible for Mediamind’s mobile and emerging products strategy.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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