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Gefen Lamdan

Gefen Lamdan
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Gefen Lamdan, SVP - Product, Celtra Gefen oversees publisher and technology partner integrations and rich media ad formats at Celtra. She has over 12 years of experience in creating digital ad products that engage and delight consumers. Prior to Celtra, she was responsible for Mediamind’s mobile and emerging products strategy.

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Does Cold Emailing Still Work?

Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email...