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More articles by Gavin Dunaway
- DataXu Welds Data Management Capabilities Into DX3 November 10th 2011
- BlueKai Explores Future of Online Holiday Shopping November 9th 2011
- Quick Hits: Cox Introduces Private Vertical Exchange, AdSafe Plugs in Quality Data Pre-Bid November 9th 2011
- Burst Media Says 18% Take Action After Viewing Video Ad November 8th 2011
- AdoTube Opens One-Stop Video Campaign Management Shop November 8th 2011
Gavin Dunaway
Scary Study Finds OBA Opt-Out Mechanisms ‘Fundamentally Flawed’
ADOTAS – For Halloween, I was thinking the scariest thing I could dress up as would be a third-party online data collector. I mean, what is more horrifying than a member of the cyberazzi? I figure I could go to cafés and spy on what sites Internet users are browsing, conspicuously taking [...] More...
Ifeelgoods Explores Hidden Potential of Virtual Goods Incentivization
ADOTAS – “For a lot of Facebook users, 50 credits feels more significant than $5 off a purchase,” says Scott Silverman, cofounder and vice president of Ifeelgoods, a humorously named virtual goods incentivization platform. This has become even truer as the social network has expanded the functionality of credits — paying for crops on [...] More...
Quick Hits: Auditude Finds Mid-Roll Still Has Best Video Completion Rate
ADOTAS – Studying 11 billion impressions across 300 publishers, video ad server Auditude found that mid-roll video units still have the highest completion rate at 75%. In addition, ad completion rates on live content came in at 86% compared to video-on-demand content at 60%. Also interesting, in-stream ads on professional content [...] More...
BlueCava Gets $9.5 Million to Keep on Fingerprinting Those Devices
ADOTAS – In my big funding roundup the other day, I totally missed the news that device fingerprinter BlueCava scored $9.5 million in a funding round led by S3 Ventures with participation from existing investors Mark Cuban (yes, that Mark Cuban) and Tim Headington (who is no slouch himself). The company’s [...] More...
Socialbakers Has New Ingredient With SocialRSS Acquisition
ADOTAS – On the heels of its acquisition of social analytics service Checkfacebook.com, Socialbakers has purchased SocialRSS, the most popular RSS reader application on Facebook. SocialRSS is a pretty literal name — the tool allows both Facebook users and brands to add RSS feeds from sites across the Internet to their walls, [...] More...
Quick Hits: Colella Named CRO at Maxifier, Groupon Sues Google
ADOTAS - Denise Colella is joining real-time campaign performance optimizer Maxifier as chief revenue officer. Colella was last seen serving as CRO with AudienceScience (which also lost CEO Jeff Hirsch to Underdog Media a few weeks ago) but also has done executive stints at Right Media and DoubleClick. Maxifier also added DoubleClick and MediaMath [...] More...
Skimlinks Adds Real-Time Price Comparison to In-Text Service
ADOTAS – You certainly can’t call SkimLinks unambitious – with the release of version 2.0 of in-text affiliate markting solution SkimWords, aims to concurrently increase publisher revenue, improve consumers’ shopping experiences and drive higher-quality traffic back to advertisers. Piece of cake, right? Well, no, considering that Skimlinks first had to integrate the tech brought over [...] More...
Conductor Focuses Searchlight on Universal Search Results
ADOTAS – Today at its inaugural Conductor Collaboration Conference (C3) in New York City, SEO management software maker Conductor is introducing numerous upgrades to its Searchlight SEO platform, including the ability to measure the effects of digital assets like news, videos or shopping results on universal search results. If you haven’t noticed, Google and [...] More...
Case Study: A Smurfin’ Awesome Rich Media Campaign
ADOTAS – Honestly, I have no idea why “The Smurfs” movie wasn’t made years earlier — I think the first time I saw “Toy Story” I had a sinking feeling in my stomach that I’d see 3D-animated versions of those little blue bastards soon enough. Papa Smurf, Brainy Smurf, Smurfette and [...] More...
Quick Hits: Cognitive Match and Adnetik Hook Up, NeverBlue Introduces Day-Parting
ADOTAS – Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik’s Audience Investment Management platform. Last week Cognitive Match incorporated eXelate’s audience data into both its dynamic creative preparation and hybrid audience- and contextual-based targeting. • Lead-gen network [...] More...
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Latest News
- Sense Networks Releases New Predictive Mobile Ad Targeting Services May 23rd 2012 ADOTAS – Mobile location data/services provider Sense Networks announced today a [...] more »
- Marketo Takes Marketing Automation to Social Media May 23rd 2012 ADOTAS – At a point when Facebook’s flop of an [...] more »
- Adap.tv Announces Video App Center, Multiple Tech Solutions Under One Roof May 23rd 2012 ADOTAS – Today, video advertising platform and marketplace provider Adap.tv unveiled its [...] more »
- AdTruth Assembles Industry Leaders in Gambit for a “Mobile Universal Identifier” May 22nd 2012 ADOTAS - Device recognition service AdTruth (a division of fraud [...] more »
- Adobe Announces “Simulcast” Solution to Make Cross-Device Viewing More Like TV May 22nd 2012 ADOTAS - Today, Adobe released an updated version of its [...] more »
- Two Reports: Photo/Video Is the Fastest-Growing App Category May 22nd 2012 DM CONFIDENTIAL – According to recent numbers released by Flurry, [...] more »
- Facebook’s IPO: You Knew It Was Coming May 18th 2012 ADOTAS - It’s been a day of superlatives, as the [...] more »
Features
- Infographic:”The Social Sharing Button Playground” May 23rd 2012
- How The New “Call Spammer” Spends Your Mobile Click-to-Call Budgets May 23rd 2012
- Infographic: Where to Sell Online (A Flow Chart) May 22nd 2012
- How Online Measurement Is Transforming the Traditional Ad World May 22nd 2012
- Infographic: The ROI of Tag Management May 21st 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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