Gavin Dunaway

Gavin Dunaway is Editor, U.S. at AdMonsters, a leading trade publication, event producer and service provider for the online advertising industry. Previously, he had been Senior Editor of Adotas, where he arrived after years of ping-ponging around various industry publications. This Washington, D.C. native and George Mason University graduate also enjoys playing electric guitar so loud that the walls shake.

Ford Sees Greater Engagement in Programmatic Premium Ads

Written on: June 13th 2012
Author: | Gavin Dunaway

ADMONSTERS – One of the highlights of AdMonsters’ OPS Markets event in New York was a panel dedicated to the future of programmatic selling, featuring representatives from isocket, Maxifier, Varick Media Management andWebMD. The consensus seemed to be that programmatic buying has but one place to go next: premium territory. But it would seem there’s more than one way for automation to enters that promised land – for example, while a company like isocket enables publishers ... More...

Privacy By Default: Fallout from Microsoft’s DNT Move

Written on: June 4th 2012
Author: | Gavin Dunaway

ADMONSTERS – The shockwaves reverberated around the digital advertising industry fast and hard: Included in Microsoft’s just-released Windows 8 upgrade is Internet Explorer 10, which not only features Do Not Track functionality but is also the first browser with “on” as the default setting. Oh yes, even Google agreed a few months ago to include DNT in Chrome, and Mozilla’s Firefox was the first of the biggie browsers to introduce the tool, but Microsoft is ... More...

DataXu Welds Data Management Capabilities Into DX3

Written on: November 10th 2011
Author: | Gavin Dunaway

ADOTAS – Guess you can’t call it just a DSP anymore — by incorporating data management capabilities into its DSP, DataXu’s upgraded DX3 platform is being hailed by the company as a “fully integrated digital marketing management platform.” A mouthful, yes, but a fair assessment of a melded media planning/buying and data management and circulation system. The data management element serves audience-related insight directly into DataXu’s targeting platform, which can also leverage other DSPs ... More...

BlueKai Explores Future of Online Holiday Shopping

Written on: November 9th 2011
Author: | Gavin Dunaway

ADOTAS – Data marketplace/DMP BlueKai is looking into the past to predict the future of online holiday shopping — taking a look at the trend over the last few holiday seasons, the company finds that consumers are increasingly hopping into the sales funnel via search marketing. Also notable, online transactions jumped by 83% while average order size fell by 8%, suggesting consumers are diversifying and online shopping at an increasing number of ... More...

Quick Hits: Cox Introduces Private Vertical Exchange, AdSafe Plugs in Quality Data Pre-Bid

Written on: November 9th 2011
Author: | Gavin Dunaway

ADOTAS - Cox Digital Solutions and Gourmet Ads have launched the Gourmet Ads Marketplace, a private vertical ad exchange running off of the recently introduced CDS Connect RTB platform powered by AppNexus. The Gourmet Ads Marketplace offer advertisers access to audiences on more than 300 food-related websites, including Gourmet Ad own and operated properties RecipeBridge and TastyDay, while optimizing publisher revenues and maintaining their control over prices and user data. • Building on its recent ... More...

Burst Media Says 18% Take Action After Viewing Video Ad

Written on: November 8th 2011
Author: | Gavin Dunaway

ADOTAS – In correlation with its launch of 12 new Internet video channels with TV-style programming, blinkx wholly owned subsidiary Burst Media has released the interesting inforgraphic below, which suggests 18% of online video viewers took an action based on a suggestion from an ad. There’s lots of juicy factoids regarding the multiscreen experience and what kind of content users are sifting through, all courtesy of an October Burst survey. The ... More...

AdoTube Opens One-Stop Video Campaign Management Shop

Written on: November 8th 2011
Author: | Gavin Dunaway

ADOTAS – With the promise of simplifying the increasingly complicated process of planning and executing a video ad campaign, AdoTube launched its VidLogic end-to-end campaign management platform for in-stream video advertising, a one-stop shop for audience targeting, ad serving, analytics and more. VidLogic offers clients access to 95% of available online video inventory through partnerships with exchanges and networks as well as direct agreements with premium publishers. Through AdoTube’s video ad serving technology, clients can deploy ... More...

Quick Hits: Winners and Losers of Google’s Freshness Update

Written on: November 8th 2011
Author: | Gavin Dunaway

ADOTAS – Following Google‘s rollout last week of a new algorithm intended to pull up fresher and more timely search results — which Google figured would impact about 35% of all searches – Searchmetrics has analyzed the big winners and losers (in terms of visibility) since the changeover. Winners, they’ve found, fall into categories like brands (i.e. the Rock and Roll Hall of Fame, Scottrade and, in case you’d forgotten about them, Napster), news and celebrity ... More...

Quick Hits: Alphabird Acquires Media Social, Urban Airship Raises $15.1 Million

Written on: November 7th 2011
Author: | Gavin Dunaway

ADOTAS – Audience-targeting video syndicator AlphaBird has acquired Media Social, a pioneer in viral video development and social-based video distribution. Back in May, the company acquired PlaceVine and its Brand Integration Platform, technology that matches of agencies and marketers with video content producers for brand integrations. Mobile application enhancer Urban Airship raised $15.1 million in a Series C round that included salesforce.com and Verizon as well as existing investors Foundry Group and True Ventures. ... More...

Off-Duty: Clickbooth Volunteers for Affiliate Awakening Duty

Written on: November 7th 2011
Author: | Gavin Dunaway

ADOTAS – Attending ad:tech NY this year? Want to network and rub elbows with the industry’s elite? If you answered yes to these questions, then you’re not going to want to miss Clickbooth’s Affiliate Awakening II party. Every year Clickbooth exhibits at ad:tech NY and not only hosts an exclusive party, but brings the industry’s elite together for a great networking opportunity. This year is no different! You can expect to ... More...