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More articles by Gavin Dunaway
- Evolve Umbrella Planted in the Pub Garden March 17th 2010
- Rebranded Image Space Media Revamps Pub Interface March 16th 2010
- Developers Digging Windows Phone; Microsoft Employees Still Love iPhones March 16th 2010
- Yahoo! Embraces DSPs March 16th 2010
- Twitter Knows Where I Am; Gulp March 12th 2010
Gavin Dunaway
Evolve Umbrella Planted in the Pub Garden
ADOTAS – Marvel is a great brand and Marvel.com is a great site, Evolve co-founder and Gorilla Nation President Brian Fitzgerald says, but with only 700,000 monthly uniques according to comScore, it doesn’t have the reach to be competitive as a publisher,with massive portals like Yahoo! Selling on its own, [...] More...
Rebranded Image Space Media Revamps Pub Interface
ADOTAS – No one at in-image advertising service Image Space Media — which has just rebranded itself as ISM and introduced a sharp new logo — was fond of the original name: PicAd. You gotta admit, it’s a little dull. However, when describing the service provided, Chief Operating Officer and co-founder [...] More...
Developers Digging Windows Phone; Microsoft Employees Still Love iPhones
ADOTAS – I’m sure this dude is on the fast track now: apparently at a recent company meeting, a wiseass employee tried to take a picture of Microsoft CEO Steve Ballmer — with an iPhone. Uh-oh! The Wall Street Journal reported that Ballmer grabbed the device, threw it to the [...] More...
Yahoo! Embraces DSPs
ADOTAS – Discussions with marketers, agency partners and tech providers have encouraged Yahoo! to expand its offerings for selling media. In a new pilot program announced on Monday, the portal has granted DSPs MediaMath, Turn, Data X, Invite Media and [X+1] access to inventory in its ad network on a [...] More...
Twitter Knows Where I Am; Gulp
ADOTAS – I log in to Twitter to share with the whopping 44 followers of @libeltheband the hottest rock shows in Brooklyn this fine Friday night and right below the status update on Twitter sits an icon and the option in bright blue to “Add [My] Location.” After months of speculation, [...] More...
WWN Has a Stopwatch on Ad Visibility
ADOTAS – Considering how much time people spend online, why our brand dollars still heading to the boob tube? Because there aren’t effective tools to measure an online viewing experience like the ones for television programming, says Pierre de Grandmaison, founder of World Web Network (WWN), which recently opened an [...] More...
Jumptap Offers Self Service Lane
ADOTAS – Possibly inspired by those neat-o self checkout lanes in grocery stores that let you bypass the clerk-dependent masses, Jumptap has added a self-service application for publishers of mobile websites and applications. Pubs and developers can easily integrate their goods and wares on Jumptap’s mobile ad network, opening the doors [...] More...
AdPix Barges Into the In-Image Market
ADOTAS – Watch out, Image Space Media — there’s a new player in in-image advertising town. Pixazza, a platform that allows consumers to buy products from e-tailer sponsors by clicking on a price tag within an image, has launched an advertising compatriot solution with AdPix. Employing technology that combines crowdsourcing and [...] More...
Got Funds? Todacell Scores a Cool Million
ADOTAS – After securing $1 million last summer, Todacell has gone and done it again, taking home another cool million from existing investor AfterDox. With this new investment, the company will open five new offices in New York, Los Angeles, Toronto, London and Bombay. Pretty ambitious for a company that came [...] More...
A Custom Postcard Thanks to Your Favorite Brand
ADOTAS – Handwritten letters may have been trounced in the age of email, but postcards are still a booming market with nearly 2 billion sent a year. Hippopost blends a postcard service with social media to engage brands and consumers in a way that marries traditional advertising, modern technology and [...] More...
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Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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