Gaston Legorburu

Featured Author

: Gaston Legorburu is the Senior Vice President and Chief Creative Officer of Sapient. Gaston Legorburu oversees the company's overall creative vision, directs its corporate marketing efforts, and leads its experience marketing practice.

Legorburu has been a driving force in the evolution of the interactive marketing business since co-founding Planning Group International (PGI). Under his leadership, PGI became the largest privately held interactive agency in the United States and was acquired by Sapient in 2006.

Throughout his career, Legorburu has spearheaded some of the most successful online campaigns in the history of the Internet. He has partnered with clients in industries ranging from financial services and travel and leisure to technology and food service.

He has helped these clients gain unparalleled insights into effectively marketing their products and services in today's increasingly complex marketplace. Legorguru continues to provide clients with forward-thinking answers to overcome their critical business challenges.

Gaston Legorburu

You Can’t Spell Marketing Without “IT”

Written on: May 29th 2008
Author: | Gaston Legorburu

ADOTAS EXCLUSIVE – Unlike their predecessors, marketers today are faced with a growing array of options when it comes to putting together an effective marketing campaign. What should be the balance of offline and online activities? For online, what specific options should marketers be looking at? Perhaps it’s a new [...] More...

Hey Copywriter, I Second That Emotion

Written on: November 8th 2007
Author: | Gaston Legorburu

Brands radiate emotion. Well at least the good ones do. They spark an emotion which serves as the catalyst to the beginning of a relationship and the ultimate action, the purchase. Some brands, like PRADA, make you feel decadent so when you purchase a PRADA bag it’s your way of [...] More...

Sapient Uncovers Behavioral Targeting

Written on: July 12th 2007
Author: | Gaston Legorburu

Here’s a news flash, the Internet is delivering marketers the opportunity to customize marketing programs based on the behavior of their target audience. Well, that’s not really a new flash per se. The online behavioral marketing wagon left the barn months ago. What is somewhat newsworthy, however, is the fact [...] More...

Are you taking advantage of Twitter's new geolocation service?

It's the greatest thing since sliced bread!

I am in an undisclosed location.

View Results
Loading ...

Polls Archive

Latest News

Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »

Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
[x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »

News Archive

Features

Growing Pains March 19th 2010
For Better or For Worse? March 18th 2010
Yahoo! Wants to Get More Personal March 17th 2010
Creative Considerations for the iPad March 16th 2010
Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010

Features Archive

Spotlight

AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...

Adotas

Where media buyers start online

Navigation

Supplementary Navigation

Featured Author

More articles by Gaston Legorburu