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Gaston Legorburu is the Senior Vice President and Chief Creative Officer of Sapient. Gaston Legorburu oversees the company's overall creative vision, directs its corporate marketing efforts, and leads its experience marketing practice.

Legorburu has been a driving force in the evolution of the interactive marketing business since co-founding Planning Group International (PGI). Under his leadership, PGI became the largest privately held interactive agency in the United States and was acquired by Sapient in 2006.

Throughout his career, Legorburu has spearheaded some of the most successful online campaigns in the history of the Internet. He has partnered with clients in industries ranging from financial services and travel and leisure to technology and food service.

He has helped these clients gain unparalleled insights into effectively marketing their products and services in today's increasingly complex marketplace. Legorguru continues to provide clients with forward-thinking answers to overcome their critical business challenges.

More articles by Gaston Legorburu

Gaston Legorburu



You Can’t Spell Marketing Without “IT”

Written on
May 29th 2008
Author
  |   Gaston Legorburu

ADOTAS EXCLUSIVE - Unlike their predecessors, marketers today are faced with a growing array of options when it comes to putting together an effective marketing campaign. What should be the balance of offline and online activities? For online, what specific options should marketers be looking at? Perhaps it’s a new [...] More...

Hey Copywriter, I Second That Emotion

Written on
November 8th 2007
Author
  |   Gaston Legorburu

Brands radiate emotion. Well at least the good ones do. They spark an emotion which serves as the catalyst to the beginning of a relationship and the ultimate action, the purchase.  Some brands, like PRADA, make you feel decadent so when you purchase a PRADA bag it’s your way of [...] More...

Sapient Uncovers Behavioral Targeting

Written on
July 12th 2007
Author
  |   Gaston Legorburu

Here’s a news flash, the Internet is delivering marketers the opportunity to customize marketing programs based on the behavior of their target audience. Well, that’s not really a new flash per se. The online behavioral marketing wagon left the barn months ago. What is somewhat newsworthy, however, is the fact [...] More...



Spotlight

Goodmail: Video-in-Email the Next GoldmineADOTAS EXCLUSIVE — Email marketing can be both effective and controversial. As a marketer, this is a great opportunity to [...] more...

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