Gaston Legorburu is the Senior Vice President and Chief Creative Officer of Sapient. Gaston Legorburu oversees the company's overall creative vision, directs its corporate marketing efforts, and leads its experience marketing practice.
Legorburu has been a driving force in the evolution of the interactive marketing business since co-founding Planning Group International (PGI). Under his leadership, PGI became the largest privately held interactive agency in the United States and was acquired by Sapient in 2006.
Throughout his career, Legorburu has spearheaded some of the most successful online campaigns in the history of the Internet. He has partnered with clients in industries ranging from financial services and travel and leisure to technology and food service.
He has helped these clients gain unparalleled insights into effectively marketing their products and services in today's increasingly complex marketplace. Legorguru continues to provide clients with forward-thinking answers to overcome their critical business challenges.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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