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More articles by Gary Angel
- Online Reach — Are Your Visitor Counts Half-Baked?! May 10th 2007
- Measuring the Intangibles: Don’t “Blink” Now, But You Might be Gravely Misoptimizing April 2nd 2007
- The Analytics Assessment: Gary Angel Goes One-on-One with Web Analytics Guru Eric Peterson February 16th 2007
- Shifting Search’s Black Sheep: How to Propel SEO to the Head of the Marketing Herd January 12th 2007
- Tired of SEM Outsourcing? Determining Whether In-House Search Efforts Fit Your Firm December 11th 2006
Gary Angel
Online Reach — Are Your Visitor Counts Half-Baked?!
comScore, one of the leading web-traffic measurement companies, dropped a bombshell of sorts on the web analytic community when they released a study last week concerning the effects of cookie deletion on web visitor counting. This may not sound like the sort of topic to stir up angry debate, but [...] More...
Measuring the Intangibles: Don’t “Blink” Now, But You Might be Gravely Misoptimizing
For many large clients, the web channel’s impact is heavily weighted toward intangibles. Much of the value of a web site is unrelated to online conversion. This simple fact is widely understood by most of the stakeholders in such sites — but poorly translated into a good measurement strategy. [...] More...
The Analytics Assessment: Gary Angel Goes One-on-One with Web Analytics Guru Eric Peterson
Eric Peterson (pictured) is one of — if not the – leading figure(s) in web analytics. He, along with Jim Sterne, has been instrumental in building a community around web analytics and establishing it as a discipline. Eric is one of those pretty rare people who functions well at every [...] More...
Shifting Search’s Black Sheep: How to Propel SEO to the Head of the Marketing Herd
Search Engine Optimization (SEO) is the black sheep in the online marketing herd. Its basic principles, its practice and its economics are all significantly different than pretty much any other marketing channel. One might almost compare it to Public Relations — since with SEO you are essentially competing for eyeballs [...] More...
Tired of SEM Outsourcing? Determining Whether In-House Search Efforts Fit Your Firm
There seems to be a real debate going on in many of the organizations we work with about how to structure their Search Engine Marketing efforts. Fueled, perhaps, by an underlying dissatisfaction with their vendors and the increasing perception that their Search Engine Marketing effort isn’t well coordinated and shouldn’t [...] More...
Scouring for Sales: Why Better Measurement Yields Better Performance in the Search Strata
Internal Search — search within a site — is probably the single most important component of many sites. For retail sites with a large product mix and ad-based sites with lots of content, Search is absolutely vital to success. It isn’t unusual to have more than half of all visitor [...] More...
Tracking Search Epiphenomena: Why This Behavioral Anomaly is Vital in Web Analytics
I’m pretty sure that with this title I’m going to skyrocket to the number one position on Google — for “epiphenomena.” Laugh while you can, because epiphenoma are actually vitally important for understanding web analytics — especially if you are an ad-based web site or, indeed, any website that doesn’t [...] More...
Contemplating Conversion: Why the “Measure for Conversion” Mantra Isn’t Simplistic Science
How do you measure the effectiveness of your web marketing efforts? By conversion rates, of course. But it turns out that conversion may only be a part of the story. High conversion rates may mask channel cannibalization. And low conversion rates are sometimes the result of that same cannibalization or [...] More...
Like Snatching Keywords from Competitors: Why Content Matching Could Give You SEM Advantage
Article Summary • Finding highly-qualified buyers is the key to successful pay-per-click • Searchers interested in “competitor” terms are often highly-qualified • Traditional techniques for buying “competitor” terms on Google are risky and have been rendered largely in-effective • Content Match campaigns [...] More...
Is PPC Cannibalizing Search? Exposing the Lies, Half-Truths and Reality of Today’s SEM
In the past 18 months, many companies have become much more interested in finding the right balance between their Search Engine Marketing (SEM), Search Engine Optimization (SEO) and Pay-Per-Click advertising (PPC) programs. No doubt, this is at least partially due to a resurgence in emphasis on SEO as companies began [...] More...
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