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Gal Trifon

Gal Trifon
Gal Trifon is President and CEO of Eyeblaster, the global leader in rich media ad technology. Mr. Trifon is one of the co-founders of the company and was the original technology architect of the Eyeblaster Rich Media Platform. Before assuming the CEO responsibilities, Mr. Trifon held the titles of VP, Business Development and VP, Research and Development. Prior to Eyeblaster, Mr. Trifon served a number of years as an R&D executive at VCON, a world leader in videoconferencing and networking. There, he led the Systems group and managed the development of the VDK, VCON's industry-leading development kit for visual communications technologies. A renowned visionary in the development of the rich media industry, Mr. Trifon is a frequent commentator on creativity and the future of online advertising. Mr. Trifon holds degrees in Computer Science and Economics from Tel Aviv University.

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Attribution Continues to Illuminate the Value of TV in Outcomes

By Ethan Settel, Sales Lead at Data Plus Math One of the most challenging, yet most needed measurement models in media today is attribution. Accurate attribution is pivotal in ascertaining the strength and impact of an advertisement throughout the consumer consideration funnel, and on the...