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Gal Trifon

Gal Trifon
Gal Trifon is President and CEO of Eyeblaster, the global leader in rich media ad technology. Mr. Trifon is one of the co-founders of the company and was the original technology architect of the Eyeblaster Rich Media Platform. Before assuming the CEO responsibilities, Mr. Trifon held the titles of VP, Business Development and VP, Research and Development. Prior to Eyeblaster, Mr. Trifon served a number of years as an R&D executive at VCON, a world leader in videoconferencing and networking. There, he led the Systems group and managed the development of the VDK, VCON's industry-leading development kit for visual communications technologies. A renowned visionary in the development of the rich media industry, Mr. Trifon is a frequent commentator on creativity and the future of online advertising. Mr. Trifon holds degrees in Computer Science and Economics from Tel Aviv University.

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Does Cold Emailing Still Work?

Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening. The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore: Email...