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More articles by Gal Trifon
- Behavioral Advertising: Forget Everything You’ve Learned? February 12th 2008
- Surviving The Clash Of The Titans October 18th 2007
- Finding The ‘Net’s’ Super Bowl August 24th 2007
- The Rich Media Conundrum: Conversions? July 19th 2007
Gal Trifon
Behavioral Advertising: Forget Everything You’ve Learned?
As more advertisers embrace new technology in 2008, we can expect to see Behavioral Targeting continue to make headlines. Simple, standard banners continued to decline in click through rates over the past years. Smart advertisers react with a stronger emotional experience, a more relevant message, or ideally – both. This will [...] More...
Surviving The Clash Of The Titans
Last month, the digital marketplace started buzzing when AOL announced “Platform A,” their new ad platform. Between AOL’s development and the ongoing saga of Google-Double Click, agencies and advertisers alike are asking whether the new platform and the looming acquisition spells doom for independent shops. I find this fear to be [...] More...
Finding The ‘Net’s’ Super Bowl
More than a decade in, the Internet has altered the economic landscape and changed the buying habits of millions of consumers – but many brands still hesitate to shift the bulk of their ad budgets online. While interactive advertising budgets are growing fast, the gap between online consumption and online [...] More...
The Rich Media Conundrum: Conversions?
Recent advances in campaign analytics – especially in cross-media conversion path tracking – provide fresh insights into elusive conversion trends and the effect of rich media has on them. New campaign data analysis is raising questions about the traditional rich media – standard banner mix. It’s becoming clear that rich [...] More...
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Features
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AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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