Gail Gardner

Gail Gardner is a Social Media Marketing and Internet Strategist at GrowMap.com. Follow her on Twitter here.



Email Summit Info: Email Marketing Expertise Shows Growing Divide

Written on
March 31st 2015
Author
  |   Gail Gardner

In Is Email Marketing Cheap — Or Does It Have A High ROI?, Chad White makes the case that how a business thinks about their email marketing is creating a huge gap in their results: “This gap is firmly in place and that the Haves, who correctly believe that email marketing has a high return on investment, are increasing their competitive advantage over their peers who chronically under-invest in their ... More...

In-Image Advertising Increases Viewability Measurement Accuracy

Written on
March 17th 2015
Author
  |   Gail Gardner

Nothing works as well as an image for attracting attention. SocialBakers study of 5000 brand pages showed that Photos Make Up 93% of The Most Engaging Posts on Facebook. Engagement increases conversions and turning images into in-image advertising offers unequaled opportunities for increased ROI. As Dennis Clerke, president of monetization, NetSeer wrote in In Image, But Out Of Context?: Editorial images have long been considered sacrosanct, and for a reason: they traditionally ... More...

The Google Guillotine

Written on
January 28th 2011
Author
  |   Gail Gardner

ADOTAS – I can’t stop grinning about Gavin Dunaway’s truth-sharing post, “Google Stands Up For Its Search“; no doubt bloggers like us “are giving big G a headache.” I applaud him for having the courage to write the truth as he sees it. (There is only ever what truth we can each deduce which the many will never agree on.) Big G intentionally created these problems with their MFA (made for ... More...

Email + Social Media: The Horse Goes in Front

Written on
August 18th 2010
Author
  |   Gail Gardner

ADOTAS – If you have a business, blog or existing mailing list I hope you’re paying attention to the speed with which the time spent Social Networking is increasing. Adotas quoted Nielsen stats earlier this month showing Social Networking accounts for almost 25% of all time Americans spend online. That time online means opportunities for the wise, but investing your time or money in advertising or Social Media to attract visitors ... More...