Fraser Woollard is VP, Business Development for Mediaocean Connect, spearheading the partnerships that bring the global advertising ecosystem to Mediaocean clients. He comes to Mediaocean from Donovan Data Systems (DDS), which he joined in 1998, ultimately rising to the position of Director of Global Agency Relationships. Over his time in DDS, Fraser has overseen the implementation of data management and advertising technology for some of the world’s largest advertising brands. He holds a BSc, Architecture, Civil Engineering and Planning from University College, London.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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