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Esha Shah

Esha Shah
Esha Shah is Manager, Strategy & Innovation for Fetch U.S. in San Francisco. She drives meaningful innovation and thought leadership for brands by defining a strategic mobile approach that meets the client’s business objectives. She leads clients through the creation of mobile products, marketing campaigns and mobile frameworks & roadmaps.Esha evangelizes strategy internally & externally for Fetch and enjoys defining new ways of approaching mobile as well as leveraging innovative technologies that address a brand’s objectives and drives results. She received her bachelors in Economics from UC Irvine and previously worked for Phonevalley (Publicis Groupe) in NY and Chicago, and for Rosetta (Publicis Groupe) in LA. She has 4+ years’ experience helping to build the mobile strategy practice for both agencies from the ground-up. Esha has provided strategic guidance to brand innovators like JP Morgan Chase, Samsung, Microsoft and L’Oreal.

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Part 2: 4 Questions Marketers Must Answer Before Choosing an Affiliate Marketing Model

By Matt Gilbert, CEO of Pepperjam As the next chapter of affiliate marketing is written, flexibility will be a dominant theme. Answer the questions below based on your current state and your anticipated needs over the next 24 months. An honest assessment of these four primary...