Esha Shah is Manager, Strategy & Innovation for Fetch U.S. in San Francisco. She drives meaningful innovation and thought leadership for brands by defining a strategic mobile approach that meets the client’s business objectives. She leads clients through the creation of mobile products, marketing campaigns and mobile frameworks & roadmaps.Esha evangelizes strategy internally & externally for Fetch and enjoys defining new ways of approaching mobile as well as leveraging innovative technologies that address a brand’s objectives and drives results. She received her bachelors in Economics from UC Irvine and previously worked for Phonevalley (Publicis Groupe) in NY and Chicago, and for Rosetta (Publicis Groupe) in LA. She has 4+ years’ experience helping to build the mobile strategy practice for both agencies from the ground-up. Esha has provided strategic guidance to brand innovators like JP Morgan Chase, Samsung, Microsoft and L’Oreal.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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