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Esha Shah

Esha Shah
Esha Shah is Manager, Strategy & Innovation for Fetch U.S. in San Francisco. She drives meaningful innovation and thought leadership for brands by defining a strategic mobile approach that meets the client’s business objectives. She leads clients through the creation of mobile products, marketing campaigns and mobile frameworks & roadmaps.Esha evangelizes strategy internally & externally for Fetch and enjoys defining new ways of approaching mobile as well as leveraging innovative technologies that address a brand’s objectives and drives results. She received her bachelors in Economics from UC Irvine and previously worked for Phonevalley (Publicis Groupe) in NY and Chicago, and for Rosetta (Publicis Groupe) in LA. She has 4+ years’ experience helping to build the mobile strategy practice for both agencies from the ground-up. Esha has provided strategic guidance to brand innovators like JP Morgan Chase, Samsung, Microsoft and L’Oreal.

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Thrive+ Speaks Out! *Exclusive Interview*

The latest controversy launched on Reddit by an anonymous poster criticizing the Thrive+ video agency/SSP has exploded across the adtech universe and has raised the topic of adtech cyber bullying and the appropriate use and purpose of ads.txt. I reached out to interview Fiona...