Esha Shah is Manager, Strategy & Innovation for Fetch U.S. in San Francisco. She drives meaningful innovation and thought leadership for brands by defining a strategic mobile approach that meets the client’s business objectives. She leads clients through the creation of mobile products, marketing campaigns and mobile frameworks & roadmaps.Esha evangelizes strategy internally & externally for Fetch and enjoys defining new ways of approaching mobile as well as leveraging innovative technologies that address a brand’s objectives and drives results. She received her bachelors in Economics from UC Irvine and previously worked for Phonevalley (Publicis Groupe) in NY and Chicago, and for Rosetta (Publicis Groupe) in LA. She has 4+ years’ experience helping to build the mobile strategy practice for both agencies from the ground-up. Esha has provided strategic guidance to brand innovators like JP Morgan Chase, Samsung, Microsoft and L’Oreal.
Smartcuts author Shane Snow sent 1,000 cold emails to high-level executives. The silence was deafening.
The almost-zero response from this massive experiment reflects the experience many marketers suffer through themselves. Yet the potential business generated from email marketing is far too great to ignore:
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