Erwin Plomp oversees the global RTB business of Fyber. Following the acquisition of Falk Realtime, he joined Fyber to lead global business development efforts. He has been managing, co-founding and developing ad tech companies since the year 2000. He previously served as CEO of Falk Realtime, CEO of eValue Ventures, President EMEA of Eyewonder and as regional director for Doubleclick/Google. Erwin also served as a member of the board of programmatic demand side platform Strikead. Follow him @fyber.
By Steve Megitt, director of Filament Creative
Remaking a digital experience is more than just revamping your style. Being trendy can make organizations feel ahead of the curve, but the challenge comes in knowing when trends stop being relevant. For this reason, a simple redesign only scratches...
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