Ernie Mosteller (2)

Featured Author

: Ernie Mosteller is a video and film director who gets great performances from kids, adults, clowns, cinematographers, editors, animators, real people and the occasional frog.

An ex-interactive creative director and creative director, he understands traditional and new media — how they’re alike, and more importantly, how users use them differently.

He has directed hundreds of national and international commercials, and if pixels had any weight at all, a ton of web content. He has also created web and social media strategies for major brands. He writes and speaks extensively on the power of content in today’s media landscape.

Ernie Mosteller

Engaging People, not Users

Written on: February 6th 2009
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — I frequently find myself in conversations with clients and other agency folks about how to reach and persuade people who are on the web. I don’t know about you, but I find these conversations increasingly difficult, because as far as practical reality for most of the products most [...] More...

Dial Up Creative

Written on: January 9th 2009
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — Not long ago I was a panelist in a discussion about the economy, and how it’s affecting online advertising. We’ve all seen, for some time now, a shift in spending away from traditional media, and toward the web. But the group that was gathered at this particular [...] More...

Quality Video: DIY (Cheap) or Else

Written on: December 1st 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — So I bought a .44 magnum it was solid steel cast And in the blessed name of Elvis well I just let it blast ‘Til my TV lay in pieces there at my feet And they busted me for disturbin’ the almighty peace Judge said “What you got in your defense [...] More...

Out With the Old, in With the NEW

Written on: October 8th 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — Agencies love standards. Standard units, standard costs, standard benchmarks. It’s easy to understand why. With standardization comes a measurable way to determine success, and with that comes a way to determine value. Without realizing it, even agency creatives have thrived on standardization for at least 50 years. Despite [...] More...

Keeping Brands Secure in Insecure Times

Written on: September 3rd 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — I grew up on a farm. When I was little, my dad got a new Massey Ferguson tractor, and I got a new Massey Ferguson hat from the dealer. My dad used to joke that it was a very expensive hat that happened to come with a [...] More...

The Architecture of Creativity

Written on: July 23rd 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — I just got back from Mexico City, where I stayed in the Hotel Camino Real, which is a wonderful example of modern Latin American architecture. One evening, a friend drove me around Plaza de la Constitución — El Zócalo — where I got to see Catedral Metropolitana, [...] More...

Tools To Lure (and Keep) Consumers

Written on: June 20th 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — Why build this Web site? We’re passing a checkpoint, I think, on the road that leads from old media to new. We’re finally starting to openly ask and answer the right questions. Not long ago, the answer to the above question was simple: Build the site because [...] More...

Interactive Creative Skills Every Agency Needs

Written on: May 13th 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — There’s a good bit of discussion floating around the agency world about the “new breed of creative” an agency needs to be competitive. A lot of the discussion is good, and to the point. Ideas and delivery mechanisms are inseparable now, and you need people who can [...] More...

How To Get Used, Really Used … Online

Written on: April 16th 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — Creating things for the Web is interesting because so many different things are possible. Creating things for the Web is hard because so many different things are possible. Creating things for the Web, especially in today’s advertising environment, pretty much always involves explaining to someone (clients, agency [...] More...

The Mating Dance of the “Big Idea” and Technology

Written on: March 19th 2008
Author: | Ernie Mosteller

ADOTAS EXCLUSIVE — The Web facilitates countless ways to interact with people – that’s not exactly a news flash. But when you throw in mobile and all other forms of binary-driven technology – and here I’m thinking talking billboards, Times Square-style interactive video, building projections, under-the-skin RFID chips, whatever — [...] More...

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Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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